ETHOS …show more content…
He was a lead consultant in the British government's 1998 advisory committee on creative and cultural education, which is an immense inquiry into the importance of having a creative educational system and economy; he was knighted in 2003 for his achievements (Ted.com, 2006).
Sir Robinson had already captivated his audience in his opening remarks through his witty and ethical approach, even for those who may have not been familiar with his work. He was able to grasp the audience’s attention with laughter, which is a natural, healthy dose of endorphins, the feel-good chemical that helps relieve stress. Speaking about the conference thus far, Sir Robinson states, “It’s been great, hasn’t it? I’ve been blown away about the whole thing, in fact, I am leaving” (Sir Robinson, TED Conference, Do schools kill creativity? 2006).
Having his audience undivided attention with a laugh was extremely effective in engaging them throughout the remaining of his speech. He lined up his following speaking points with the use of