. Sam’s Club delivers excellent prices on brand products at members-only prices designed for individuals and businesses. In the fiscal year 2016, the corporation propelled a state-of-the-art advertising campaign on intercontinental women’s day to entice additional female consumers by announcing a “women owned” symbol on a few of its merchandises. The companies that are 51% owned and operated by women who are qualified as women held companies via the women’s business enterprise national council and its merchandises which are mass-produced by these companies and wholesaled thru Wal-Mart and its owned-companies such as Sam’s Club which will carry their symbol. As a result, with a solid marketing platform, Sam’s Club has remained competent in appealing
