Analysis Of Richard Seaver 's The Letter Of Coca Cola, Ira Herbert, And A Representative Of Grove Press

1178 Words May 25th, 2016 5 Pages
When writing for business, the entire point is to be persuasive. To change your recipient 's perspective on the topic that you are writing to them about. So when there is a persuasion contest, between an executive of the Coca-Cola Company, Ira Herbert, and a representative of Grove Press, Richard Seaver. It is pretty noticeable as to who makes the best points in their writing, and who can portray them through words the best. Herbert, who simply used the easiest of all rhetoric strategies which included the tone throughout the letter, the diction, and simply his hubris involved. Whereas the representative from the press, a person who works with authors as a career, put together a better argument with his strategies, which included satire, his tone, logos, a slight bit of ethics, and even irony. In the letter that the Herbert wrote on behalf of Coca-Cola, his tone was very serious, but laid back at the same time. It was like he didn’t care how much he explained himself because of how arrogant he was in believing that the press involved would listen to what he had to say no matter what. The last paragraph/sentence of his letter stated, “We appreciate your cooperation and your assurance that you will discontinue the use of “It’s the real thing.”(Lines 26-27) before getting any sort of response back. Along with that, the letter itself starts out simple and straight to the point. He doesn’t introduce himself, or give a simple overview of the topics he will…

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