Stakeholders from both the Plum Health and the St. Mary Medical Center came together to implement a health needs assessment for their rural Midwestern County. There were six members of the stakeholder party, which included, John Davis, Kendra Boudreau, Felix Stevens, Luke Townsend, Ida Bonin, and Molly Greer. During the meeting several problems were discussed about the large Hispanic population. First of all, the community’s population included 100,00 residents, but a higher percentage were Hispanic families who worked as migrant workers. In fact, the county’s Hispanic population increased a total amount of 15% in the past year. Unfortunately, about 10% of the Hispanics living in that community are undocumented, which limits access to health
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“The rationale behind marketing segmentation is to allow businesses to focus on their consumers ' behaviors and purchasing patterns” (Martin, 2011). In other words, consumer market segmentation includes geographic, demographic, psychographic and behavioral. The geographic segmentation represents a market divided by location. Geographic segmentation is based on consumers who live in the same region, such as the Hispanics, who share some similar wants and needs than other people in surrounding regions. Then there is demographic segmentation, which consists of demographic factors such as age, ethnicity, nationality, and occupation. For example, the stakeholders would focus more on the health needs for the younger Hispanic generation where the average population is under the age of 16. Next is psychographic segmentation that handles personality, values, attitudes, interests, and lifestyles. In other words, the stakeholders need to know their consumers ' habits to effectively connect with them and for the consumer to identify the organization 's products or services. An example would be figuring out what this community likes to do for fun or what their lifestyle is to see if the stakeholders could adapt to a new change. Lastly, there is behavioral segmentation, which divides the market into groups based on their knowledge, uses and responses to a certain product. Organizations often collect this data to …show more content…
According to Wright (1998), “health needs assessment provides a method of monitoring and promoting equity in the provision and use of health services and addressing inequalities in health”. In other words, John and the other stakeholders want to make their community more equal, especially because more than half of the community is composed of Hispanics. A health needs assessments tries to make the overall community equal and fair to all individuals. Therefore, it is important to have a collaborative effort from various community groups bringing in a unique perspective to the stakeholder table in peering into the needs of a designated group, such as the Hispanics. This is because having different views on how health care should be handled in communities that simply cannot afford it is extremely important. Different views can help others understand new ways on how to effectively increase health care in communities who are less fortunate, in order to make health care equal for all populations. In the end, when creating a health care needs assessment one must understand the needs and priorities of their local population and decide how to use resources to improve their local population’s health in the most effective and efficient
“The rationale behind marketing segmentation is to allow businesses to focus on their consumers ' behaviors and purchasing patterns” (Martin, 2011). In other words, consumer market segmentation includes geographic, demographic, psychographic and behavioral. The geographic segmentation represents a market divided by location. Geographic segmentation is based on consumers who live in the same region, such as the Hispanics, who share some similar wants and needs than other people in surrounding regions. Then there is demographic segmentation, which consists of demographic factors such as age, ethnicity, nationality, and occupation. For example, the stakeholders would focus more on the health needs for the younger Hispanic generation where the average population is under the age of 16. Next is psychographic segmentation that handles personality, values, attitudes, interests, and lifestyles. In other words, the stakeholders need to know their consumers ' habits to effectively connect with them and for the consumer to identify the organization 's products or services. An example would be figuring out what this community likes to do for fun or what their lifestyle is to see if the stakeholders could adapt to a new change. Lastly, there is behavioral segmentation, which divides the market into groups based on their knowledge, uses and responses to a certain product. Organizations often collect this data to …show more content…
According to Wright (1998), “health needs assessment provides a method of monitoring and promoting equity in the provision and use of health services and addressing inequalities in health”. In other words, John and the other stakeholders want to make their community more equal, especially because more than half of the community is composed of Hispanics. A health needs assessments tries to make the overall community equal and fair to all individuals. Therefore, it is important to have a collaborative effort from various community groups bringing in a unique perspective to the stakeholder table in peering into the needs of a designated group, such as the Hispanics. This is because having different views on how health care should be handled in communities that simply cannot afford it is extremely important. Different views can help others understand new ways on how to effectively increase health care in communities who are less fortunate, in order to make health care equal for all populations. In the end, when creating a health care needs assessment one must understand the needs and priorities of their local population and decide how to use resources to improve their local population’s health in the most effective and efficient