Plato’s Allegory of the Cave and the Nintendo Switch advertisement titled First Look at Nintendo Switch can be analyzed and compared with each other. In Plato’s allegory, prisoners are trapped in the cave and forced to stare at shadows on a wall. When one of the prisoners is freed and exposed to the truth behind the shadows, which is that they are simply objects being manipulated by puppeteers. The freed prisoner is also also introduced to the outdoors, allowing for him to be enlightened. The advertisement is aimed at selling the product but it also uses a similar concept, as the gamers are now permitted to take the device everywhere they go. The Nintendo Switch advertisement portrays the device as one that can brighten up an individual’s
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The audio changes and becomes livelier and more engaging for the viewers. At the beginning, there are only diegetic sounds heard like the sounds from the city and the noises made by the horse in the game. However, as soon as the horse neighs, nondiegetic music begins to play quietly. When the Nintendo Switch logo is shown for the first time, the main song, Ha Ha Ha Ha (Yeah) by the band White Denim, begins to play. The upbeat music captures the audience’s attention and lures them to continue watching the advertisement. At the end of the advertisement, the nondiegetic music is combined with loud cheering. Viewers feel more connected and excited when exposed to this energetic atmosphere. Loud noises are often associated with connecting with others, whereas a quiet environment is typically correlated to isolation. The upbeat music, combined with the diegetic noises, can make viewers feel that the device can help an individual connect with others. Additionally, there are several changes in settings. The advertisement uses the Nintendo Switch logo to transition from one scene to another, consisting of a variety of different environments for each one. For example, the advertisement transitions from a go-karting themed scene, to a basketball scene, to a party scene. This emphasizes the portability of the device, as the advertisement shows it being used in various locations. The changes in atmosphere demonstrate that the Nintendo Switch can give people a sense of
The audio changes and becomes livelier and more engaging for the viewers. At the beginning, there are only diegetic sounds heard like the sounds from the city and the noises made by the horse in the game. However, as soon as the horse neighs, nondiegetic music begins to play quietly. When the Nintendo Switch logo is shown for the first time, the main song, Ha Ha Ha Ha (Yeah) by the band White Denim, begins to play. The upbeat music captures the audience’s attention and lures them to continue watching the advertisement. At the end of the advertisement, the nondiegetic music is combined with loud cheering. Viewers feel more connected and excited when exposed to this energetic atmosphere. Loud noises are often associated with connecting with others, whereas a quiet environment is typically correlated to isolation. The upbeat music, combined with the diegetic noises, can make viewers feel that the device can help an individual connect with others. Additionally, there are several changes in settings. The advertisement uses the Nintendo Switch logo to transition from one scene to another, consisting of a variety of different environments for each one. For example, the advertisement transitions from a go-karting themed scene, to a basketball scene, to a party scene. This emphasizes the portability of the device, as the advertisement shows it being used in various locations. The changes in atmosphere demonstrate that the Nintendo Switch can give people a sense of