Whittington Case Study

Whittington’s perspective about strategy: Richard Whittington classifies strategy into four different perspectives. They are classical, processual, evolutionary and systemic: Classical theory of management, it is prevalent in the first half of the 20th century tissue introduced in the 19th century, for example, specialized in solving industrial management issues, and seeking efficiency, improve quality, reduce staff and the relationship between the cost of administration. His other administrative theory a number of small and medium-sized enterprises are still building their own business, you are using in order to be successful, then, since the traditional management techniques, have evolved. The hierarchical structure of the advantages …show more content…
But Michael Porter defines different from how to get a competitive advantage by acting different and unique value delivered to customers. In addition to the strategy Baker-defined as the framework that provides guidelines for actions to be taken, and all that is formed by the action taken, but others continued an argument and say that the strategy has nothing to do with the planning, but is the analysis of prudent understanding and influencing the position of a company on the market. Whittington strategic approach is more sociological than the management approach for the study of business strategy. Given approach Whittington, who has four strategic objectives about different perspective? It identifies four "theories of action" in business strategies as follows: classical approach to planning, evolutionary approach, approach prosecusial and systematic approach. This traditional approach has been explained by Whittington that the highest purpose of the company and rational planning as a means to achieve it. This approach to strategy requires that managers are willing and able to adopt the strategy of maximizing profits through the rational planning in the long term. This includes the definition of the mission and setting the goal of the organization, making the SWOT analysis and the definition of the strategy of the organization. Evolutionary approach is to see the formulation of the strategy that the incremental approach is driven by the constraints of the market and leads to victory in the organization more efficient and productive driven by its strategy. This strategy in an organization is very important because it helps on how to comply with the objectives into account the situation of the organization. An