Analyzing Heinrichs Argument Analysis

Open Your Eyes In the first chapter, Heinrichs explains that the most important part of an argument is to be able to use rhetoric so the argument goes your way. Heinrichs states that a person needs to persuade the audience in their argument so the argument can go their way. He uses examples from an everyday life to show how humans are easily persuaded like and alarm, a smoke detector, and even a cat. Other tools Heinrichs uses to help get an argument to go your way would be to use seduction, to change the audience’s mood, or chiasmus, which get people to take action and listen to what you have to say. Ultimately, Heinrichs describes the “grand prize” of an argument as the consensus, which represents the general agreement of the audience towards the argument. How would arguments be different if they had to be free from persuasion? Would seduction be a tool used more after this? Can everything in a person’s daily life be considered persuasion? What does Heinrichs mean when he says “Territorial creatures, such as foxes and suburbanites, use complicated signals to mark off terrain and discourage intruders- …show more content…
The persuader must act as if they know the way to act in any situation, show off their experience to the audience, in order to gain the audience 's trust, this will show leadership and give them a greater chance of agreeing with the persuader. By bending the rules, the audience sees the persuader as more of a leader because they are making decisions that are different than what they usually see. By appearing to take the middle course, the persuader makes a decision that makes their choice seem reasonable and making their opponent 's choice seem too extreme. Overall, this chapter shows how a persuader can make themselves look wiser in the eyes of the audience so that they are able to persuade them