Analysis of Ocbc Banking Industry Essay

2554 Words Jul 8th, 2013 11 Pages
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Topic Of The Report: The Analysis Of Porter’s Five Forces Model Towards OCBC Banking Industry

Table Of Contents

Table Of Contents...................................................................2

1. Introduction.........................................................................3
1.1 Introduction of the work......................................................3
1.2 Relative backgrounds of OCBC Bank.................................3

2. Financial Ratios Analysis.................................................4-7
2.1 Porter’s Five Force Model combined with SWOT and
PEST .........................................................................................4
2.2
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It is the longest established Singapore bank, formed in 1932 from the merger of three local banks and the oldest of which was founded in 1912. Since the time of our founders, we have always understood the financial needs of our customers and developed financial solutions that meet their needs.
To address increasingly diverse needs across different communities and geographies, OCBC Bank has expanded and acquired businesses beyond the realm of commercial banking. OCBC Bank has been ranked by Bloomberg Markets magazine as the World's Strongest Bank for two years, 2011 and 2012. The annual report provided on the home website is easily achievable for going through which provides researchers feasible methods to do the researches. The mission of OCBC Bank is providing and developing innovative and high quality financial services that exceed growing public expectations with best results and vision comes out as to be the bank of choice with world class standards recognized for its caring and trustworthiness. (OCBC Group,2011) By acknowledging these, researchers can adjust the companies running by calculating its financial ratio and do comparison with another 2 local banks : DBS and UOB for quantitative research and sequently to acquire quantitative data by analyzing the company itself

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