Super Bowl Advertisement Analysis: Not So Pee Wee Football

Improved Essays
Purpose:
Our partnership is contacting you in order to address the effectiveness of the new Buick, “Not So Pee Wee Football” Super Bowl advertisement.. The commercial in picture features NFL quarterback Cam Newton and supermodel Miranda Kerr. By following the family, fans, and players of two young football teams, the viewers of the ad are introduced to the new line of Buick vehicles. Coaches and fans are alike are shocked to see the luxurious appearance of our new Buick’s. We believe that this specific advertisement will be successful in familiarizing potential customers with our new product due to the humour and inclusion of these celebrities. For this reason, we do recommend airing this ad at the Super Bowl.

Positive Elements of the Advertisement:
The statement “If that’s a Buick, then …” is spoken by both, a player's father and one of the coaches. We think that this exact repetition is a significant contribution to the success the advertisement will have because it combines humour, celebrities, and the company's name all in one action. This phrase also is seen as a light-hearted anomaly. By comparing a pee wee football player to a professional and the coach to a model, we think that the audience will be
…show more content…
We imagine that many of the Super Bowl viewers have had a child who played football (or another sport) and have enjoyed the experience of watching their games. Conveying parents taking their child to a game in a new Buick suggests to the audience that a Buick SUV is a safe and family friendly mode of transportation. Many consumers have to drive their family around so safety and size are features that rank high on their list. Due to this, we think the shot of a Buick SUV in the parking lot is an important portion of the commercial. It suggests that many high class families choose a luxurious Buick as their vehicle of choice of transportation, which will hopefully urge viewers to do the

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