"None of our Business?" by Roberta Fusaro
Raydar Electronics is a technology firm which makes radio frequency identification tags and readers. This article describes the use of RFIDs and where they are placed, what their intended purpose is, and why it has stirred commotion to people. Dante Sorella, a CEO of a technology firm informs the readers of some presentations that were given as well. One quick example of this that places such as the US military which have been experimenting with RFIDs on tires for vehicles they use. Further into the article, Marketing director at KoolKids incorporated Carol Sullivan and the CEO of KK Craig Davis took an interest in Raydar to know what is going in and out of the warehouse. Consequently, Dante was told that KK's caps and visors were their best selling product. RFID tag …show more content…
Having this set up, KK expects to retrieve information regarding the following as read in text "amount spent, items bought, size, method of payment. When the shopper next visited a KK outlet wearing the hat, readers mounted at the store entrance would recognize the tag." (Fusaro, 2004). Although these factors are to help strengthen the business strategies, I believe tracking them all around the store is a bit too much. Plus there are several customers purchasing the product so it sounds like a heavy amount of tracking and video watching. A business that keeps track of their inventory sounds reasonable, but a business that needs to know who you are and all that you're purchasing becomes a bit too personal. This plan may even cause these people to get in trouble with the law. It is good to note that even Craig understands a thing or two about invading privacy. He knows the distinction between trying to give consumers the best experience possible versus learning where they go and what they do outside of business
Raydar Electronics is a technology firm which makes radio frequency identification tags and readers. This article describes the use of RFIDs and where they are placed, what their intended purpose is, and why it has stirred commotion to people. Dante Sorella, a CEO of a technology firm informs the readers of some presentations that were given as well. One quick example of this that places such as the US military which have been experimenting with RFIDs on tires for vehicles they use. Further into the article, Marketing director at KoolKids incorporated Carol Sullivan and the CEO of KK Craig Davis took an interest in Raydar to know what is going in and out of the warehouse. Consequently, Dante was told that KK's caps and visors were their best selling product. RFID tag …show more content…
Having this set up, KK expects to retrieve information regarding the following as read in text "amount spent, items bought, size, method of payment. When the shopper next visited a KK outlet wearing the hat, readers mounted at the store entrance would recognize the tag." (Fusaro, 2004). Although these factors are to help strengthen the business strategies, I believe tracking them all around the store is a bit too much. Plus there are several customers purchasing the product so it sounds like a heavy amount of tracking and video watching. A business that keeps track of their inventory sounds reasonable, but a business that needs to know who you are and all that you're purchasing becomes a bit too personal. This plan may even cause these people to get in trouble with the law. It is good to note that even Craig understands a thing or two about invading privacy. He knows the distinction between trying to give consumers the best experience possible versus learning where they go and what they do outside of business