Analysis Of Naomi Klein's No Logo

987 Words 4 Pages
Naomi Klein states that in modern socioeconomic structures, consumers and workers are beginning to have “no space,” “no choice,” and, “no jobs.” Expounding upon this, she says that the goal of corporations is to make the entire public sphere a place to market their products. Then, Klein describes how modern society is not natural, but rather heavily regulated by corporations. Finally, corporations are explained as controllers of the global workforce, in essence turning workers into a means of production themselves. In No Logo, Naomi Klein uses her sociological imagination and the ideas of both Marx and Hegel to formulate a three-part analysis and critique of modern capitalism. In the first section of analysis entitled No Space, logos and brands …show more content…
In order to maintain the ideas of their brand, corporations have to manufacture the material products in the cheapest and quickest way. Companies like Nike have achieved this by hiring foreign contractors and in turn, these contractors often hire subcontractors to actually do the manufacturing. This causes a race to the bottom and a global auction where the workers are pawns. Workers still have to sell their labor, but because the product is not being made directly by the corporation, wages drop. Then, the workers are kept from unionizing, often living in the isolated work zone. In this way, the workers themselves become just another part of the means of production. Naomi Klein has provided a real-life example of the proletarian exploitation Marx fixates …show more content…
While this discussion leaves the video with a hopeful undertone, it left me feeling unsatisfied. Disregarding that the video is dated and few protests against large corporations are widely publicized anymore, Klein gives vague instructions on how to help. She states that as a society we should support companies that ethically produces goods and yet also says that there is difficulty in knowing what corporations are completely ethical. For me, this creates a paradox which I was unable to reconcile before the end of the

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