107, Iacobucci), prices have a great impact on whether the customer will buy a product. The price controls the supply and demand of a product. Prices can range from low, medium, and high. Lower prices can be used as a means to breakeven and keep the company afloat, or it could even be an attraction to lead customers to buy other products that are higher in price. Medium prices can range from low to high prices based on the circumstances of the company. Prices will be higher if the company offers more benefits and services or lower for more value of products. Higher prices indicate the customer is willing to pay more money for exclusive products. Higher prices can be used to create a divide between statuses or it could in fact be that the products quality is truly better or more unique than the competition. Pricing can determine whether a company can succeed or not. Pricing can indicate and help to solve problems within the company just by setting the right
107, Iacobucci), prices have a great impact on whether the customer will buy a product. The price controls the supply and demand of a product. Prices can range from low, medium, and high. Lower prices can be used as a means to breakeven and keep the company afloat, or it could even be an attraction to lead customers to buy other products that are higher in price. Medium prices can range from low to high prices based on the circumstances of the company. Prices will be higher if the company offers more benefits and services or lower for more value of products. Higher prices indicate the customer is willing to pay more money for exclusive products. Higher prices can be used to create a divide between statuses or it could in fact be that the products quality is truly better or more unique than the competition. Pricing can determine whether a company can succeed or not. Pricing can indicate and help to solve problems within the company just by setting the right