Mens Men And Women's Women By Steve Crag

Craig’s Essay Analysis
In Men’s Men and Women’s Women by Steve Crag, he argues about the purpose of using gendered images and portrayals in advertising. Advertisers look to target audience such as men and women who are at home watching daytime televisions on weekdays or those who are at home on the weekend watching sports. Prime time (evening) is a good time to reach women who are outside of home and also the men who fall in this category. These gendered programs and portrayals are constructed for the desires of the target audience to watch. A good example on how on how advertisers use gender portrayals is that the male in a soap opera which makes an appearance in daytime television is caring and is not able to show his masculine side due to a women’s view of a men’s masculine side. Advertisers use portrayals of different men and women images to explore their motivations on what kind of commercials they would sit down for, and pay attention to. Craig supports his thesis by providing …show more content…
As he smells the scent of her secret deodorant he still struggles to get up as he appears to be a lazy guy, but yet appreciates his wife. The women in this commercial is todays average house wife, she has herself together as well as being in control of herself but still wants affection from her husband. He may be a strong, active, and has money to do anything he wants but doesn’t have any motivation which causes the wife to act “motherly” towards him when she hugs him, and he leans his head on her shoulder. Like the weight watchers commercial, the women’s body is portrayed as the man’s attraction to maintain the relationship between the two. With the help of secret deodorant she now relay’s on this product to not only keep her attractive figure but to make herself smell attractive as