Case Study: Mediclinic Nelspruit

Improved Essays
1.1 Executive Summary

Mediclinic Nelspruit offers a superb panoramic view of the Drakensberg Mountain range, and is conveniently situated within easy reach of main traffic routes. The hospital services a public that spreads as far as Belfast to Hoedspruit to Swaziland to Maputo. We place science at the heart of our care process by striving to provide evidence-based care of the highest standard.
Our main purpose is to improve the quality of life of patients by providing complete, high quality hospital service. Mediclinic Nelspruit strives to achieve simplicity, reliability and high performance.
In this marketing plan we focus on the wellness of Mothers and babies. Mediclinic Nelspruit recently established a Mother and Baby wellness clinic.
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They also provide benefits of vaccinations and immunizations.

2. Clicks Clinics
Nelspruit has 3 Clicks stores. Each of them provide Mother and Baby Services like, Baby Immunisations, Baby consultations, pregnancy and mother wellness, pap smears, pregnancy tests, breast examinations, contraceptive injections and tablets.

3. Explore Babeeze
Explore babeeze is situated in the centre of the cbd of Nelspruit. Their baby wellness centre offers a wide range of services for Mothers and Babies. They also offer nanny training, nutrition and early learning programmes.

4. Dischem baby Wellness Clinic
Dischem offers all booked immunisations for babies. They weigh measure and assess babies developments. They also offer advice on colic treatment, breast feeding, cramps, introducing solids, teething, potty training, sleep routines and daily baby care.

Conculsion:
In recent years Mother and Baby safety has grown in momentum as parents have become wiser with health matters and their babies rights to health care. In response to the growth in knowledge and the need to set apart health care services provided, many clinics are establishing processes and facilities to
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Good relationships with medical practioners Lack of financial resources OPPORTUNITES THREATS
Collaborations with different healthcare organizations Economic Insecurities
Development of new Mother and Baby healthcare programmes Demand for expensive medical technology
Increase funds for informatics Budget deficits
Brand awareness Competitors (Variety of baby clinics available in Nelspruit)
High turnover

PESTE Analysis:
Political / Legislative Economic Social
Services Inflation Cultural Believes
Regulation Medical Aids Knowledge Growth Rate Demography

Technological Ecological
Communication Energy Saving
New Equipment Recycling
New baby treatments Medical Waste

1.8 On this information gained from your SWOT analysis, develop an action plant that has the potential to increase the numbers of your customers and the quality of your service

MARKETING STRATEGY

OBJECTIVE
ACTION PLAN
Purpose
Rise figures
Staff well-being
Provide excellent service mainly to Mothers and Babies
Role Players Specialists and high qualified medical practioners
Parents
Females
Employees
Babies
Mothers
Community
Methods / Activity Marketing campaigns
Focus on Patient expedition
Numerous Mother and baby days
Build and uphold brand awareness
Constant employee

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