In the article, “Mattress Makers Unroll New Sales Approaches”, Sarah Nassauer argues that the sales of mattresses online rather than in person have increased and hence have increased profit. Nassauer states, “Mattresses were long considered immune to the e-commerce boom,” (Nassauer B1). Traditionally, mattresses were sold in showrooms so that customers can try out the product first. However, now technology has greatly advanced enabling companies to sell mattresses online. This change is geared toward young individuals who either do not have the time to come into the showroom or cannot go throw the headache of choosing a mattress from a hundred of options. The online service is created for just this reason. The website does not offer many choices
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The technological factor is greatly benefiting this business for both sellers and buyers. Nassauer expresses, “Smartphones and delivery services are reshaping retail,” (Nassauer B1). Technology is reshaping how business functions in today’s society. Retailers are realizing that most consumers in today’s generation buy product online, so they too have to keep up. By setting up business through the use of technology, mattresses sellers are modernizing and making their product more accessible. Customers can easily buy a product online knowing that shipping and returns and both free, and for more insurance, can read reviews online, (Nassauer B1). This new sales approach is significantly benefiting both parties. According to Nassauer, since the mattress business started handling their business online, they have made the business into a fourteen million industry, (Nassauer B1). This is possible because the sellers have recognized the customer’s patterns. The sellers have seen that buyers do not want to be crushed under multiple option; instead, the buys would like to have a narrow variety to make the decision easier. For this reason, the technological variable has impacted the mattress industry by benefiting their business and their …show more content…
Some customers have found it difficult to repackage the mattress the way it came. The mattress had come compressed in a box the size of a suitcase. Hence, for an individual who does not know how to compress a mattress, the issue could be become complicated. Even though the operation has a flaw, if fixed the business could encounter far greater success. If the industry were to fix this problem, then the industry could be more prosperous and profitable in the future. The easy fix the problem could be to perhaps provide a bigger box for the mattress and detailed instructions on how to compress a mattress. Another way to fix the issue is to create a service that would pick up the mattress from the customers door step if they wanted to return the product. By solving this problem, mattress industries could earn large profits in the coming years and fight their way against any competition. In today’s generation, technology is modernizing at a face pace, so it is the responsibility of the business to modernize with the technology in order survive in the long run. The mattress industry have realized this advancement and has started to adopt to the changes. In the coming years, this business could
The technological factor is greatly benefiting this business for both sellers and buyers. Nassauer expresses, “Smartphones and delivery services are reshaping retail,” (Nassauer B1). Technology is reshaping how business functions in today’s society. Retailers are realizing that most consumers in today’s generation buy product online, so they too have to keep up. By setting up business through the use of technology, mattresses sellers are modernizing and making their product more accessible. Customers can easily buy a product online knowing that shipping and returns and both free, and for more insurance, can read reviews online, (Nassauer B1). This new sales approach is significantly benefiting both parties. According to Nassauer, since the mattress business started handling their business online, they have made the business into a fourteen million industry, (Nassauer B1). This is possible because the sellers have recognized the customer’s patterns. The sellers have seen that buyers do not want to be crushed under multiple option; instead, the buys would like to have a narrow variety to make the decision easier. For this reason, the technological variable has impacted the mattress industry by benefiting their business and their …show more content…
Some customers have found it difficult to repackage the mattress the way it came. The mattress had come compressed in a box the size of a suitcase. Hence, for an individual who does not know how to compress a mattress, the issue could be become complicated. Even though the operation has a flaw, if fixed the business could encounter far greater success. If the industry were to fix this problem, then the industry could be more prosperous and profitable in the future. The easy fix the problem could be to perhaps provide a bigger box for the mattress and detailed instructions on how to compress a mattress. Another way to fix the issue is to create a service that would pick up the mattress from the customers door step if they wanted to return the product. By solving this problem, mattress industries could earn large profits in the coming years and fight their way against any competition. In today’s generation, technology is modernizing at a face pace, so it is the responsibility of the business to modernize with the technology in order survive in the long run. The mattress industry have realized this advancement and has started to adopt to the changes. In the coming years, this business could