Mallorie Dunn Fashion

1535 Words 7 Pages
outselling the mediums and smalls,” said Loren Kozuch, the head of merchandising at a prominent clothing company for young adult women. But when 34 percent of teen girls report to buy plus sized clothing (a statistic that has doubled since 2012), the increase in retail options should not come as a surprise. It is more surprising that it’s taken this long. Mallorie Dunn’s fashion education at was far from inclusive. Dunn graduated from the Fashion Institute of Technology, ranked the 5th best fashion school globally by the business of fashion, with an A.A.S in Fashion Design. “I was actually critiqued in my sketch class for drawing my figures too curvy,” said Dunn.
Despite this, when Dunn set out to start her own brand she knew she wanted it to be accessible to all women, both in price and size. With that in mind, Dunn created Smart Glamour a size inclusive fashion company serving women from XXS to 6XL. Every piece can be customizable so that every woman can find the perfect fit. Smart Glamour has been featured in many prominent fashion publications, including Cosmopolitan, Seventeen and Refinery 29, often touted as a brand doing everything right. Dunn turned 30 this year and is in the camp of young designers who saw how the fashion industry was lacking in terms of inclusive options and took that problem into her own hands. “Fashion does
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The denim company started by Khloe Kardashian carries jeans from size 0 to 24 and was first sold at Nordstrom. The founders insisted that they be placed all together the sales floor, thus creating an extended sizes section, and the results were amazing. The jeans sold out rapidly and Nordstrom even began reaching out to other brands to use extended sizes with their clothing. “Plus size still has a negative connotation,” explain Kozuch, “it makes girls want to shop online instead of going into stores, so with extended sizes there isn’t that differentiation. It can make a massive

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