Summary Of The Sticky Story 'The Ring' By Leah Hager Cohen

The Sticky Story of Female Boxing In Made to Stick, Chip and Dan Heath argue that the six criteria of stickiness make every idea more memorable and powerful. They target business-leaders, policy-makers, and teachers. The first criterion being used is Emotional, which has the goal to motivate the target audience to care about the central message (Heath 169). The second criterion being used is Stories, which has the goal of motivating the target audience to act on the central message (206). Leah Hager Cohen’s text “The Ring” argues women who believe the female stereotype of boxing should box to release aggression in a controlled manner. Cohen satisfies the criteria, Emotional and Stories. The Stories criterion is used to motivate the target audience to act on the central message (206). To satisfy Stories three of the four Stories types need to be satisfied, and the three being looked at are Simulation story, Challenge plot, and Connection plot. A Simulation story is a how-to story for solving a problem or achieving a goal (214). In Cohen’s text, Cohen’s boxing coach, she was female, had stopped coaching, for a variety of reasons, so instead of quitting as well, Cohen did the following: First, with the help of her coach, Cohen and the coach contacted multiple trainers and asked if they would train Cohen, after not getting an accepting trainer …show more content…
The narrative described previously satisfies the definition of a Challenge plot. The problem Cohen had was not having a boxing trainer after her boxing coach quit, which made her feel as if she should quit boxing. After joining a boxing class she eventually obtained a trainer, which caused her to continue boxing. This narrative motivates the target audience to take action on the central message by giving an example of how finding a place to box is doable, regardless of