Promotion:
Buyer power is relatively high as there is a large number of them in this industry, they get the brand going and keeping high in the market, the price is average and no switching costs. This is why MAC stands out as the world’s largest make up company by, following its strategy which is personal selling, one of the most common forms of promotion.
For the fact that MAC doesn’t have to include any forms of advertisement, as it is up to the word of publicity to get MAC where it is standing now. Celebrity endorsement was and still is one of their highest success, this includes models, pro makeup artists and actresses advertising MAC.
“MAC uses celebrities such as Nicki Minaj, Ricky Martin and Lady Gaga to promote Viva Glam product …show more content…
First, MAC has the opportunity to create more freestanding stores instead of having a small spot designated for the Company in a larger department store. Also, there is an opportunity for International expanding specifically focusing on Middle Eastern countries, as
Foundations and blushes are being designed specifically for tanned skin tones.
In society today, consumers have become more health conscious and MAC Cosmetics has the opportunity include in their advertisements that all of their products are cruelty free and they contain ingredients of highest quality. Finally,
Existing programs like the MAC return program and the MAC Aids Fund present
Additional marketing opportunity for cosmetics' companies .MAC is able to
Apply its program in which consumers are able to return six primary packaging containers and receive a free MAC lipstick of their choice. They are also able to
Focus on their existing charitable work in order to generate larger brand loyalty. …show more content…
The business prides about their quality, safety, and efficiency in providing beauty products. The brand aims to create unisex products, but emphasis more on women's products. L’Oreal has enormous product's lines including consumer, professional and luxury lines. Their research and development of the LR 2412 molecule, which is an anti aging ingredient, has improved their image as a brand on the edge of science. L’Oreal has made a very public commitment to responsible growth through fair trade, educational endeavors and environmental labeling. Their sympathy with diseases such as AIDS awareness and research has raised their profile to the public. They’ve been known to make donations to stop animal testing as well. In March 2012 L’Oreal donated $1.2 million to this campaign. Their social corporate responsibility joined with the variety of their products' lines has become a huge part of what makes them who they are and defines their
Buyer power is relatively high as there is a large number of them in this industry, they get the brand going and keeping high in the market, the price is average and no switching costs. This is why MAC stands out as the world’s largest make up company by, following its strategy which is personal selling, one of the most common forms of promotion.
For the fact that MAC doesn’t have to include any forms of advertisement, as it is up to the word of publicity to get MAC where it is standing now. Celebrity endorsement was and still is one of their highest success, this includes models, pro makeup artists and actresses advertising MAC.
“MAC uses celebrities such as Nicki Minaj, Ricky Martin and Lady Gaga to promote Viva Glam product …show more content…
First, MAC has the opportunity to create more freestanding stores instead of having a small spot designated for the Company in a larger department store. Also, there is an opportunity for International expanding specifically focusing on Middle Eastern countries, as
Foundations and blushes are being designed specifically for tanned skin tones.
In society today, consumers have become more health conscious and MAC Cosmetics has the opportunity include in their advertisements that all of their products are cruelty free and they contain ingredients of highest quality. Finally,
Existing programs like the MAC return program and the MAC Aids Fund present
Additional marketing opportunity for cosmetics' companies .MAC is able to
Apply its program in which consumers are able to return six primary packaging containers and receive a free MAC lipstick of their choice. They are also able to
Focus on their existing charitable work in order to generate larger brand loyalty. …show more content…
The business prides about their quality, safety, and efficiency in providing beauty products. The brand aims to create unisex products, but emphasis more on women's products. L’Oreal has enormous product's lines including consumer, professional and luxury lines. Their research and development of the LR 2412 molecule, which is an anti aging ingredient, has improved their image as a brand on the edge of science. L’Oreal has made a very public commitment to responsible growth through fair trade, educational endeavors and environmental labeling. Their sympathy with diseases such as AIDS awareness and research has raised their profile to the public. They’ve been known to make donations to stop animal testing as well. In March 2012 L’Oreal donated $1.2 million to this campaign. Their social corporate responsibility joined with the variety of their products' lines has become a huge part of what makes them who they are and defines their