So as to elaborate these points further an example of a firm Logitech International is used. Logitech International a Swiss global provider of personal computers and tablets accessories is a classic example of a born global firm. Founded in 1981 by Swiss and Italian founders, the firm is headquartered in Luanne, Switzerland. Around the same time “a little known device called the computer mouse was beginning to surface”. The founders worked closely with the developers of the mouse and helped them bring it to the market however a prototype was first developed. This lead to an initial funding from an IT firm called Ricoh management in which the founders had worked as consultants. With the funding in hand Logitech went on to introduce the mouse
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Seaflex AB is a Swedish mooring-manufacturing firm that sells “an environmentally friendly elastic mooring system that secures pontoons and buoys or floating docks without damaging the sensitive ecosystem on the seabed.” Seaflex manufacturers “rubber mooring arrangement with specially manufactured rubber straps”.(Seaflex 2010). Although the invention based on rubber mooring was pioneered by Bertil Brandt in 1960’s but until 1984 it was still in the garage phase ,without any future vision and lacked the basic structure of a firm. Due to the type of product and the technicalities associated with it ,it was difficult to offer the product to the general consumer which lead to a bankruptcy but was later rescued by Lars Bertil . In 1987 Seaflex has just one domestic consumer which met with economic crises and went bankrupt. It was then that the firm realized the domestic market was too small and the need to go abroad not only to diversify and spread their risks but also to find distributors for their product. Seaflex’s internationalization strategy focused on entering markets that were closer since it was easier in terms of culture, language and travel. Their first target country was France but in order to establish themselves it was important that they create awareness about their brand and products, which is why it was crucial for Seaflex to find a distributor. Instead Seaflex went on to partner up with a medium sized firm through which they decided to sell their products. Their aim was to sell their products through some established firm that consumers know and associate with easily which would result in high chances of product acceptability in the new market. Initially Seaflex AB started out as a firm of only nine employees in , today the numbers have doubled and 90% of the firm’s exports are to US, parts of Europe and to the Middle east. “The company is mainly dependent on
Seaflex AB is a Swedish mooring-manufacturing firm that sells “an environmentally friendly elastic mooring system that secures pontoons and buoys or floating docks without damaging the sensitive ecosystem on the seabed.” Seaflex manufacturers “rubber mooring arrangement with specially manufactured rubber straps”.(Seaflex 2010). Although the invention based on rubber mooring was pioneered by Bertil Brandt in 1960’s but until 1984 it was still in the garage phase ,without any future vision and lacked the basic structure of a firm. Due to the type of product and the technicalities associated with it ,it was difficult to offer the product to the general consumer which lead to a bankruptcy but was later rescued by Lars Bertil . In 1987 Seaflex has just one domestic consumer which met with economic crises and went bankrupt. It was then that the firm realized the domestic market was too small and the need to go abroad not only to diversify and spread their risks but also to find distributors for their product. Seaflex’s internationalization strategy focused on entering markets that were closer since it was easier in terms of culture, language and travel. Their first target country was France but in order to establish themselves it was important that they create awareness about their brand and products, which is why it was crucial for Seaflex to find a distributor. Instead Seaflex went on to partner up with a medium sized firm through which they decided to sell their products. Their aim was to sell their products through some established firm that consumers know and associate with easily which would result in high chances of product acceptability in the new market. Initially Seaflex AB started out as a firm of only nine employees in , today the numbers have doubled and 90% of the firm’s exports are to US, parts of Europe and to the Middle east. “The company is mainly dependent on