The Let’s Move Fitness will be a thriving mobile fitness center in the Leesburg VA area. Majority of our members will fall within the ages of 24 – 60 years old. They will be from all walks of life but the primary target will be single or married professionals who have a private home gym, but do not have the time to exercise or needs the encouragement of a professional to assist them in achieving their fitness goals. Membership cost will vary depending on the needs of the customer. On average, we are looking to charge about $800 for a 10 hour session within a month. The company is looking for people who are very well motivated to get in shape and has a discretionary income to spend to accomplish their fitness goals. The company wants to have
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This service will be particularly welcomed by members who would be unable to use the center if they didn 't have a service to watch their children while they exercised. Offering childcare on site will keep many members enrolled in the fitness program. Let’ Move Fitness will be looking for short term loans in the near future in order to expand its services to many communities in the Virginia area. Currently, the company has its own exercise equipment’s that will cater for at least 10 members at the same time. Most of the exercises will be performed using very little exercise equipment. Members will be using their own strength to perform the basic exercise routines.
The objective of the business is to provide One-on-One or a small group fitness training sessions tailored to meet client (s) goals in the comfort of their home, office, gym or outdoors. Sessions will either be an hour or thirty (30) minutes long depending on client needs. Individualized and group programs will be customized with functional training, strength training, plyometric, core, balance, stability, resistance, and injury prevention techniques that will maximize overall results. The main objective of Let’s Move Fitness is to maintain and grow our business in one of America’s wealthiest …show more content…
3.1 Target Market: Employment of fitness trainers and instructors is projected to grow 13 percent from 2012 to 2022, about as fast as the average for all occupations according to the Bureau of Labor Statistics (U.S. Bureau of Labor Statistics , 2014). This makes the Personal Training business one of those business ideas with lots of growth potential. Let’s Move Fitness target market will be individuals between the ages 24 – 60 years. This group comprises of people who have stable income and can afford the services of a personal trainer. The business in its first years of operation will be based out of Leesburg Virginia, and primarily serve all suburbs that fall within a 30 mile radius of the town of Leesburg including the Dulles Corridor.
a) Primary target: Busy single or married professionals who have home gyms, or have access to gyms in their community and prefer to have a trainer come to them. These professionals want to exercises, but due to their busy schedule can’t make the time to go to the gym, or need the guidance of an expert. They prefer to exercise early in the morning before work, or in the evenings in the comfort of their home. They are middle-income to upper-income earners; with high discretionary income to spend on a personal trainer in order to improve their fitness levels, tone up or lose weight. Baby boomers will be the main
This service will be particularly welcomed by members who would be unable to use the center if they didn 't have a service to watch their children while they exercised. Offering childcare on site will keep many members enrolled in the fitness program. Let’ Move Fitness will be looking for short term loans in the near future in order to expand its services to many communities in the Virginia area. Currently, the company has its own exercise equipment’s that will cater for at least 10 members at the same time. Most of the exercises will be performed using very little exercise equipment. Members will be using their own strength to perform the basic exercise routines.
The objective of the business is to provide One-on-One or a small group fitness training sessions tailored to meet client (s) goals in the comfort of their home, office, gym or outdoors. Sessions will either be an hour or thirty (30) minutes long depending on client needs. Individualized and group programs will be customized with functional training, strength training, plyometric, core, balance, stability, resistance, and injury prevention techniques that will maximize overall results. The main objective of Let’s Move Fitness is to maintain and grow our business in one of America’s wealthiest …show more content…
3.1 Target Market: Employment of fitness trainers and instructors is projected to grow 13 percent from 2012 to 2022, about as fast as the average for all occupations according to the Bureau of Labor Statistics (U.S. Bureau of Labor Statistics , 2014). This makes the Personal Training business one of those business ideas with lots of growth potential. Let’s Move Fitness target market will be individuals between the ages 24 – 60 years. This group comprises of people who have stable income and can afford the services of a personal trainer. The business in its first years of operation will be based out of Leesburg Virginia, and primarily serve all suburbs that fall within a 30 mile radius of the town of Leesburg including the Dulles Corridor.
a) Primary target: Busy single or married professionals who have home gyms, or have access to gyms in their community and prefer to have a trainer come to them. These professionals want to exercises, but due to their busy schedule can’t make the time to go to the gym, or need the guidance of an expert. They prefer to exercise early in the morning before work, or in the evenings in the comfort of their home. They are middle-income to upper-income earners; with high discretionary income to spend on a personal trainer in order to improve their fitness levels, tone up or lose weight. Baby boomers will be the main