Let Go & Let Live is an up and coming not-for-profit event that works to promote a stress-free, musical environment for the relaxation of stressed students. This is a live musical event to take students away from the stress of midterms and finals and allow them to let go in and lose themselves in the music.
The name is based on the idiom ‘Live and Let Live’ which means letting people live their lives as they see fit, addresses the idea of letting go of your worries and living in the moment. Therefore, addressing the feeling our organization wishes to present with our musical showcase. Primarily, this event will target a demographic of 18 through roughly 24 years old. This, in part, is due to our desire of to help …show more content…
The name was chosen because of it’s play on the idiom “live and let live”, which promotes people living as they see fit, living in the moment, and letting go of worries. The design for the poster uses muted colors and smoky looking background to convey the vibe of relaxation. The logo on the t-shirts and hats are the same, the “devil horns of heavy metal”, which are used across many sub-genres of rock. This small logo represents the types of music being performed during the …show more content…
Advertisement is the crucial way to spread your word about your organization and events, the goal is to find the way to most quickly get the information out and to largest circle. We decided to utilize primarily free marketing for our event. Which is why, we did not focus heavily on any physical posters, only setting aside around 55 posters to be set along NYC college campuses. Focusing primarily on Pace, NYU, Columbia, and Marymount Manhattan College, but other than those few we spend more time promoting our event online.
This is the main way that our group’s event, Let Go & Let Live advertised for the event. With our age group from 18-24, we felt that they would like the social media and online aspect of promoting opposed to the physical kind. Digital advertising allows advertisers a unique, cost-efficient opportunity to reach a broader audience more quickly and effective. College students use technology daily to assist them in most aspects of life creating an opportunity to place targeted, relevant advertisements. It is the cheapest alternative for advertising and reaches the largest crowd.