Analysis of Laptop Market in India Essay

3432 Words Mar 27th, 2011 14 Pages
DATA ANALYSIS

For the survey analysis I take the sample size of 100 people.

CHART-1 PERCENTAGE OF USERS AND NON USERS OF LAPTOPS

Users- 76 Non Users-24 Total (Out Of)-100

On the basis of the survey it easily seems that there are 76% of people use laptops but also 24% of people are not using the laptops. The question is why these 24% of people do not use Laptops. What is the reason behind that?

CHART-2 PERCENTAGE SHARE OF MARKET

How many customers use which brand is given as-

HP-18 Lenovo-14 Compaq-14 HCL-12 Acer-12 Dell-2
Sony-2 LG-2 Total (Out Of)-76

There are too many companies in the market which are providing different types of laptops but the mostly market is divided among HP, COMPAQ, LENOVO, ACER,
…show more content…
INFLUENCE DECISION WHILE PURCHASING LAPTOPS

While purchasing the laptops some factors influence the decision are given as-

CHART-11 PRICE

How many customers’ decision how much influence by this factor on the scale of 1-5 is given as-
MOST-30 MORE-2 AVERAGE-16 LESS-18 LEAST-10
NO ANSWER-0 Total (Out Of)-76

Customers decision influence due to price. 39% most, 3% more, 21% average, 24% less, 13% of customers’ decision influence least due to price factor.

CHART-12 CONFIGURATION

How many customers’ decision influence by this factor on the scale of 1-5 is given as-

MOST-44 MORE-10 AVERAGE-16 LESS-4 LEAST-0
NO ANSWER-2 Total (Out Of)-76

Customers decision influence due to configuration. 58% most, 13% more, 21% average, 5% less, 0% of customers’ decision influence least due to configuration factor. Also 3% customers have not answered.

CHART-13 BRAND NAME

How many customers’ decision influence by this factor on the scale of 1-5 is given as-

MOST-10 MORE-24 AVERAGE-18 LESS-16 LEAST-4
NO ANSWER-4 Total (Out Of)-76

Customers decision influence due to brand name. 13% most, 32% more, 24% average, 21% less, 5% of customers’ decision influence least due to brand name factor. Also 5% customers have not answered.

CHART-14 AFTER SALES SERVICE

How many customers’ decision influence by this factor on the scale of 1-5 is given as-

MOST-12 MORE-16 AVERAGE-18 LESS-6

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