Living in the suburbs of Philadelphia, grocery store choices are numerous. I am within driving distance of Wegman’s, Giant, Render’s, Weis, and Aldi’s. In a small strip mall a mile from my home, Kimberton Whole Foods is thriving. Kimberton Whole Foods states that their mission is to serve as a community market with a passionate commitment to integrity, sustainable agriculture, and fair trade. Their website describes that their store has products that are locally grown, harvested, raised, roasted, baked, and brewed. They carry local products and work with over 100 local producers in Southeastern Pennsylvania.
I selected this grocery store to find out what draws customers to here instead of the big chain stores. I have been in the store …show more content…
Upon entering the store the right wall is a bulk food display and a self-serve coffee area, in the center a large two cash register check-out and on the left wall fresh produce. The store is divided into two major sections. The front 25 feet consists of 4 double sided rows featuring well-stocked shelves of grocery items and the back 25 feet of 4 double rows features health /beauty and supplements. The inside exterior walls contain displays. The right wall is a display of clothing, books and miscellaneous items. The rear wall, in front of the store offices, is the freezer section. The left wall is perishable items such as meat and dairy. The front end cap displays feature sale and other items. Lee, the store manager stated that “the end caps are rotated once a month to feature seasonal items not carried year around.” She explained that “impulse” items such as candy and quick snacks are placed at the front register.
I began my evaluation by examining the stores current organization. The store manager stated “the store is organized to look like a main stream grocery store. We try to keep like items together, for example we have pasta and pasta sauce in the same section.” As I began to move thru the store, I found this to be true for the most part. Items such as Cereals, Soups, and Cleaning items are shelved …show more content…
Aisle signs were not visible, end cap items blocked part of the sign. Example – Row 2 right side sign reads “Fruit products, Cereal.” The aisle contained 4 shelves of snack bars, protein bars and other snacks that were not listed on the aisle sign. Row 3 was even more confusing, standing facing the back of the store and reading the sign for left side the items should be Soup/Broths, Dressing and Oils. Standing facing the front of the store the aisle sign for the same aisle reads Macro, Seafoods, Soups/Broths. As I moved to the back part of the store, I was overwhelmed by a lot of products in a small area. The signage was small and in some cases there were no signs. Aisle 1, left side had small signs for body scrubs, body lotion and deodorant; this aisle also included men’s shaving products with no
I selected this grocery store to find out what draws customers to here instead of the big chain stores. I have been in the store …show more content…
Upon entering the store the right wall is a bulk food display and a self-serve coffee area, in the center a large two cash register check-out and on the left wall fresh produce. The store is divided into two major sections. The front 25 feet consists of 4 double sided rows featuring well-stocked shelves of grocery items and the back 25 feet of 4 double rows features health /beauty and supplements. The inside exterior walls contain displays. The right wall is a display of clothing, books and miscellaneous items. The rear wall, in front of the store offices, is the freezer section. The left wall is perishable items such as meat and dairy. The front end cap displays feature sale and other items. Lee, the store manager stated that “the end caps are rotated once a month to feature seasonal items not carried year around.” She explained that “impulse” items such as candy and quick snacks are placed at the front register.
I began my evaluation by examining the stores current organization. The store manager stated “the store is organized to look like a main stream grocery store. We try to keep like items together, for example we have pasta and pasta sauce in the same section.” As I began to move thru the store, I found this to be true for the most part. Items such as Cereals, Soups, and Cleaning items are shelved …show more content…
Aisle signs were not visible, end cap items blocked part of the sign. Example – Row 2 right side sign reads “Fruit products, Cereal.” The aisle contained 4 shelves of snack bars, protein bars and other snacks that were not listed on the aisle sign. Row 3 was even more confusing, standing facing the back of the store and reading the sign for left side the items should be Soup/Broths, Dressing and Oils. Standing facing the front of the store the aisle sign for the same aisle reads Macro, Seafoods, Soups/Broths. As I moved to the back part of the store, I was overwhelmed by a lot of products in a small area. The signage was small and in some cases there were no signs. Aisle 1, left side had small signs for body scrubs, body lotion and deodorant; this aisle also included men’s shaving products with no