Video Analysis Of Kendrick Lamar's Media Music

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In today’s media race is used throughout programs such as television shows, movies, and music videos. They often times present a false stereotype that many believe are true when accessing media. When it comes to music artists will use music videos so there listeners will have a better understanding of the song. The music video analyzed is Kendrick Lamar’s alright which was released in 2015. As an artist who has a history of creating songs that are detailing experiences in which he has either lived or seen this video is a powerful statement released by him. The video will be analyzed to discuss how race, class, and gender is used in American society to create ideas about race.
The music video begins with a black and white scene showcasing an inner city in this scene an audio clip of Lamar reciting an poem is heard. It’s a dark scene that is showing many people who are in situations that unfortunately is heard for them to leave. The next scene starts off with Lamar riding in a car with others that’s being carried by police officers. In this scene its starts off with a different song that fades into the song alright. The video ends with Lamar being shot by an officer once he falls the scene fades to black; he is shown again
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This video used concepts of discrimination that African Americans have received for many generations. Its discuss someone who has always had to fight for what equality in today’s society. The video brings in topics such as apartheid and racial issues that have created outcry in the black community. Lamar for instances brings in the concept of someone wanting there 40 acres and a mule because of what they’ve had to experience. Its shows how people want something for all of the years that they’ve had to deal with their circumstances. Most importantly it showcases the many years of conflicts that African Americans have witnessed with regards to police

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