Analysis Of K-Pop

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The first impression one would usually get after watching K-pop music videos that it feels very commercial. Commercial not in the sense that is a profitable business, which indeed it is. In fact, Hallyu, also known as K-pop is becoming one of South Korea’s largest exports (Leong). Therefore, there is a national effort to maintain this profitable brand. First, it is important to understand that K-pop is not just lyrics and melody, it is also about the beautiful people who perform these lyrics. So, having a “genre” of music that is heavily relied on the visual aspect of it (music video) is an assertion of the importance of the image in K-pop (Unger). This reliance on the image have certainly created standards and types of images that is preferred …show more content…
And this is also true to the kind of female characters that is portrayed in K-pop music videos. Even though there is “different” type of females within the K-pop music video, they have all have this “cuteness” within these different characters (Unger). Also, it is quite noticeable the absence of the woman figure (woman as a mature female), instead there is this recurring image of aimless girl, that we can see an example of in IU in the music video Twenty Three, where IU believes since she became twenty three years old, now she is old. Not only she thinks he is old, but she would love to remain a kid. Also, it is important to remember that IU or any other K-pop star for that matter, are not the ones who came up with these types of representation. The industry is mostly operated by middle aged men, who suggest the amount of “sexeness” these girls should showcase (9 Muses). By watching more than fifty music video for both solo singers and girl group (mostly released 2012 and later) I have come across the same themes, over and over again. Some of the most used themes/ characters throughout the music videos I have I watched is: 1) Lolita 2) Sassy 3) Moody 4) Mermaid 5) Angelic 6) Animal 7) Puppets and Dolls. And every one of these themes usually portrayed using the same type of clothing and facial and …show more content…
However, Orange Caramel has their own spin on the mermaid kind of girl in Catallena music video. They were not only mermaids, but also, they have turned into a fish that is put in a package for sale, to be a sushi later. Gugudan were not wearing fishtail in Wonderland music video. However, the girl group members were trapped in undersea world, and hoping that their new love interest take them to another world. The girls who looked so bored of the “lackluster” life in the undersea world were asking their new love to get to know them from head to toe. And while this love interest does not make an appearance on the screen, the girls found a shell, and when they opened that shell, their surroundings changed from undersea to a dry stage where they perform in front of an empty

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