Analysis Of Jack Solomon's Master Of Desire: The Culture Of American Advertising

In Jack Solomon’s “Masters of Desire: The Culture of American Advertising”, he discusses the American dream from his perspective. Solomon begins by exposing that advertisers actually “manipulate” and not “persuade” the world, for they show people the false equality in America. He expresses how Americans obtain a demand for status symbols, which portray your social success; thus making advertisers use signs of social distinction to appeal to potential buyers. Solomon then explains how fantasies are involved in advertisements–particularly in McDonalds ads. Other fantasies such as sex, cars, and mechanical nature being better than human nature are used widely among ads. Next he discusses other methods of advertising for example exploiting fears