Analysis Of Gopro

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There are several types of quadcopters used for aerial imagery. On the market today there are quadcopters that range from professional-grade multi-thousand-dollar drones with built in, fully operable cameras that can reach ~50 mph to $60 drones that offer a GoPro attachment. GoPro has recently entered this market as well by introducing the GoPro Karma Drone. This drone retails at $800 and features the Karma grip which is a separate product that acts as the video stabilization. The budding quadcopter and aerial imagery allows imagery to be more than just an extension of the user. It allows for a birds-eye view offering a refreshing and unexpected twist to personal videos. This goes against GoPro’s existing style of immersive first person content. …show more content…
With HERO5 black, GoPro improved themselves in a number of ways. The main difference is that they rid themselves of the camera housing. They wanted to simplify and maximize the functionality of the camera integrating the protection into the camera itself. By removing the case, audio received some major upgrades. Instead of a previously muffled sound through a case, now there is 3 waterproof microphones performing together to produce the best sound possible. Another innovation is the user interface upgrade. Touchscreens were introduced in 2015 which allowed for better usability to preview shots and navigate setting which was previously done with the power button and a ½ in display. On the newest model, the touchscreen in an integral part of the camera with the goal of simplicity and ease in mind in order to become easier to understand and not interfere with the moments that you want to capture. With this, they also introduced image stabilization. It smoothest video to be able to see the video as you remembered it. GoPro created an entire stability system with the mount, the handle, as well as the Karma drone all with the option to stand alone or act together. These create hand-held cinema quality stabilization to add to the quality of the GoPro experience (GoPro …show more content…
The cameras play an important role, don’t get me wrong, but the main reason they have grown to the size that they have is because of the content. Using the content to sell the experience, sell you the sense of adventure, sell the feelings associated with each video. “They don’t just sell a video camera, they sell the memory of the wave or the ski trip down the slope,” says Ben Arnold, a consumer technology industry analyst at The NPD Group. “I think we are entering an age where lifestyle in technology is becoming very important” (Lapowksi). The brand tailors itself to the niche group of the adventures, the cool, and the “hip”. Their social media platform is astounding. With over 10.9 million followers on Instagram (myself included), 4.4 million subscribers on YouTube, and more user content than is able to count, they are - as one critic puts it “transforming advertising as we know it.”

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