For example, Pears ' soap that showed a black boy getting into a tub of water. In a second frame, after he had used Pears ', the boy had a white body, yet his hair still black, shows the black boy used that soap to come out of the water a clean and “white”1, another example is featured in a chapter in the American Quarterly, ‘Black Stereotypes’ basically summarize the effects of how blacks were depicted in advertising and that it was a negative outcome. For example, In Black Stereotypes ad cards poked fun at the Reconstruction bills that was passed by Abraham Lincoln, for the 13th and 14th amendments, a trade card for Magnolia Meat said ‘What de use talkin’ ‘bout dem ‘mendments” the use of grammar showed that Blacks were not educated, and they don’t understand anything about the two amendments being passed that would abolish slavery 2. Another ad card, featured blacks in casual clothing to promote a popular coon song called “All Coons Look Alike to Me” in 1896, which states that all Blacks looked the same no matter what position or what they wore, p105. Another popular stereotype that the chapter reflects was the watermelon theory, for example a 1901 comic postcard shows a watermelon-loving, chicken-stealing black man declaring “Dis Am De Wust Perdickermeunt Ob Mah Life” again featuring the horrible grammar…
