Gamestop Marketing Strategy

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GameStop’s mission and overall objective is to be “committed to delivering innovation to consumers anywhere, anytime and any way they want it. Whether looking for new or pre-owned, digital or physical video game titles, the latest in video game hardware or accessories or consumer electronics, gaming and technology enthusiast are invited to discover and enjoy their favorite products in one of GameStop’s welcoming retail environments.”
What makes GameStop stand out amongst its competition is their knowledgeable sales associates, GameStop has the ability to attract employees that have a genuine interest in electronic games. Another unique factor is their customer loyalty program referred to as PowerUp Rewards which boasts 43 million members across
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Wal-Mart is trying to even the playing field by unveiling their new website for videogames, Geeks & Gadgets which is an electronics and entertainment blog that shares news, solutions and tips about electronics and trending topics in technology. Visitors can also shop Wal-Mart’s electronics and video games.
Consumer spending or the demand for electronics is controlled by many economic factors such as the unemployment rate, wages, prices and buyer confidence. The one factor that determines the need for a product is the employment level. When there is a multitude of individuals with a steady income, consumer confidence sky rockets and people feel more comfortable spending their money.
Today, the interactive entertainment industry’s technology changes so rapidly that consumers eagerly await the new arrival of the next best thing. Gamers tend to grow bored with their outdated video games, game consoles or accessories. Video games are extremely popular and they aren’t just for children, people of all ages enjoy them. More than half of American households play video games on a regular basis and the average gamer spends about 8 hours a week playing. According to Entertainment Software Association (ESA), “the most frequent video game player is 38 years old, on average, and has been playing video games for about 13

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