Case Study: Foot Locker

Foot locker is a global American sportswear and footwear company that was founded on September 12, 1974 by Frank Winfield Woolworth. This company is trusted by many customers due to their sales and their motto, “If it’s Foot Locker, It’s Approved”. Foot Locker is known for selling real sneakers that are not copyrighted and to sell them for their retail price. Social Media plays a big role for Foot Locker. Since Foot Locker is a global company they do have an online store because they are located in only 28 countries. Foot Locker has a number of social media accounts to share releases of their upcoming products and to share promotion or sales including Instagram, Twitter, Facebook and even a LinkedIn. Being on social media gives Foot Locker an advantage of increasing their sales daily due to how active they are on social media. Foot Locker has smaller companies in their one big company which is why they are such a big retail store. The companies that Foot Locker owns include: Champs Sports, House of Hoops, Footaction USA and Eastbay. Thanks to the effectiveness and reach of social media platforms, Foot Locker has drastically increased their sales and have established themselves as the main source for the latest brand sneakers. Foot Locker now uses these social media platforms to interact with their customers and advertise their products easier as they have millions of followers on …show more content…
To begin with, some strengths for Foot Locker are that they have multiple social media accounts with many followers. They also have celebrities buying and advertising the sneakers and apparel from them. This helps them gain more customers and make more sales. They also have different types of sneakers and apparel to vary depending on the customer's sense of style. They have great customer service with quick shipping online