Seaver's Follow-Up Letter Analysis

To comprehend Richard Seaver in his follow-up letter, for Ira C.Herbert, is more persuasive than Herbert’s letter. In the letter, it stated that Seaver should remove the use of “It’s a Real Thing”. Seaver intruded his follow-up letter with a passive diction that was impartial, not making or printing out any effects. The larger rocks and that had taken place was he responded by Herbert's letter. What the situation promotes is that Seaver began by acknowledging sympathy for used the slogan. Throughout, his letter Seaver addresses it toward Herbert. Seaver purpose about his letter was to express the situation and misunderstanding that took place with Coke slogan. The part that Seaver mostly focused on is how many people would get confused by the …show more content…
For example, on( line 5 )it directs, “We note with sympathy your feeling that you have a proprietary interest in the phrase "It's the real thing," and I can fully understand that the public might be confused by our use of the expression, and mistake a book by a Harlem schoolteacher for a six-pack of Coca-Cola. In other words, Seaver is stating that they understand the issue due to the use of the slogan about people getting confused in some way. This information implies to Herbert not being very convinced of Coke using his the slogan he had created and discussed with Severe to diminish the use of “It’s a Real Thing”. To further illustrate this idea, the author describes “it didn't occur to us that since the slogan is so closely identified with your product” (line 14). According to Seaver, they had no intention of stealing Herbert’s slogan. The evidence highlights that Seaver didn't realize the situation about using “It’s a Real Thing” would have upset Herbert. Seaver emphasizes, to Herbert his sympathy and addressed to him an apology about the issue towards the use of the slogan Herbert had constructed for his …show more content…
But indicates that they will not diminish the use of the slogan because that is there usage of advertising and engaging to the people through their products. Throughout, the letter Seaver try’s to evaluate with Herbert that the usage of “It’s a Real Things” shouldn't be a big problem that instead they should be working with one another and may improve each other products. Seaver try’s to make Herbert consider about them working with one another and helping each other promote their products by advertising them together. As Seaver begins to tie up all his claims and ideas that he had shared with Herbert about the slogan issue is that he send him his respect and regards that everything goes well. throughout . the letter that Seaver composed to Herbert is he addressed himself with full respect towards the matter by showing euphemistic through his