As mentioned above, the target market is specially the ones with the age group of 24-40 years 18-24 years and finally 13-17 years of age group. Initial group of men and women generally has higher income level along with good professional career. Moreover, this group will become major part in increasing the sales trend for Filiz and Smith coffee shop (Naik & Winer, 2005). Marketing Analysis (pie)
Product Or Service reaching to the Customer
For making it possible for the product and service to easily reach out the customer, Filiz and Smith coffee shop relies over promotional aspects. The best approach to ensure that the products and services are reachable to customer is to choose the right medium of promotion that …show more content…
Cash Flow and Cash Balance
Conclusion
Filiz and Smith coffee shop will make it maximum effort for producing an exceptional place where consumer can mingle with each other under relaxing and relaxed environment whereas enjoying best prepared espresso or coffee in town. Filiz and Smith coffee shop will be in business for guiding their customers to feel relaxed by providing attractive ambience, friendly customer service, and products with consistent top quality. Filiz and Smith coffee shop will likely to invest their profits for increasing more employee satisfaction ratio and provide table return to their shareholders.
Filiz and Smith coffee shop will focus mainly of important elements like their macro-economic factors in order to get a better control on market segmentation. Filiz and Smith coffee shop landscape is their experiment with cappuccino which will be their plus