Analysis Of Fast Food Restaurants

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As Americans, we are always looking for the quickest and cheapest ways to feed ourselves and our families. For many years, going through the drive thru at a fast-food restaurant has been the easiest option for many individuals who do not want to cook dinner after a long day 's work. Is going to Burger King, McDonald’s, or Taco Bell going to cut it anymore? Some will say that they are around every corner, which makes it convenient, but there are many other less-ubiquitous restaurants to choose from, with tastier food options. Convenience is key when it comes to getting food, as many people do not have the time to cook, so they look for the closest place around to get food. These places may not always be the healthiest option, but they are the …show more content…
Although, often too many times, the food is not ready very quickly, as the name “fast-food” suggests, therefore diners are expected to wait an extra ten minutes, when they expect their food to be ready as soon as they are finished getting their drink. The advertising of fast-food shows their picture as being much prettier than the actual product you receive. Advertisements for McDonald’s show a neatly stacked breakfast sandwich, while the actual product you receive is a lopsided mess. Ads for Dunkin Donuts also show a neatly stacked breakfast wrap, but what the diners received was a wrap that looked as if it only has one item inside of it.

The first consumer report on fast-food promotes less-ubiquitous restaurants, such as In-N-Out Burger, Chipotle Mexican Grill, and Chick-fil-A. The first image seen is to inform the consumers of all the major fast-food restaurants they can think of that are quick, easy, and cheap. The first survey they took of quick-service fast-food restaurants hopes to sway the restaurant owners and workers to provide consumers with better service. The survey also hopes to sway the owners and workers to provide consumers with better tasting
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It is also informing the restaurant owners of what the consumers want, such as better food and better experience. The survey hopes to inform consumers, restaurant owners, and restaurant workers on the various experiences they would encounter when dining or working at a fast-food restaurant. The survey uses appeals, such as, ethos and logos when trying to get the audience to read the survey. Its use of ethos includes a few statements made by a food-service research consultant, Darren Tristano, who surveyed consumers on whether or not they ate a healthful meal when they went to a fast-food restaurant. He found that indulgence wins over healthfulness every time (782). Its use of logos includes nutritional facts and logical explanations of why consumers choose to eat unhealthy foods and ways to avoid eating these unhealthy options. The report wants the diners to know that there is always a healthier option as long as you do not give into temptation. For example, a healthy option at Subway is a six-inch turkey breast and black forest ham sub, but half of the diners would end up getting the unhealthy option, the footlong Italian B.M.T. These are very effective ways to get the consumers to see the bad choices they make when deciding what to have for dinner and providing them with ways to avoid it. The report is meant to be

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