Our group has chosen The Gatsby Collection 2013 American poster as our topic for academic analysis and research. The image has selected for analysis is that advertising The Gatsby Collection for Brooks Brothers, a traditional dealer of male luxury wear. The length of the image, which measures slightly more than double its height, is apt for its position as an advertisement banner on Brooks Brothers’ online store, with a menu of items that scrolls vertically. The image consists of a chiseled, handsome and well-dressed in the finest linen judging that which he sets his eyes on within a luxurious house. This is further accompanied an imposing text introducing the clothing collection’s adaptation from the movie. Through an analysis of the setting,
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The movie, which the collection is based out of, is in itself an adaptation of the novel, The Great Gatsby, which presents the American Dream on the subject. There is significant overlap between the characters’ presentation of American high society and Brooks Brothers’ luxury linens, such that the film adaptation even negotiates the retailer’s archives. Ironically, the protagonist, Gatsby, is himself who came from low backgrounds that attempts to buy into the world of American old money by creating huge backgrounds and representations of flaunt. By delving further into the novel and the movie, IC will attempt to investigate the mesmerizing link between textual, cinematic and online mediums to create a picture of seductive picture of high society which the clientele of Brooks Brothers pursue. She will use Berman’s The Great Gatsby and Modern Times, to explore the continuity of the American Dream and the novel’s cinematic …show more content…
The male model resides in the brighter right half, marked by a white theme which contrasts sharply with the slightly larger dark bronze hues which house the advertisement’s explanatory text. The background on the right includes a white marbled hall, with an elaborate frieze above a fireplace which is unlit, possibly connoting a sense of coldness which is mitigated by the bright candle torches which hangs on the top right hand corner of the image. On the other hand, the frontal left half of the picture seems to be a dignified drawing room which then gives way to a futuristic golden pattern on the far left which juxtaposes against the conservative wood door frame on the right. The connotative significance then might be a brighter American history which one romanticizes and bears nostalgia for. This pursuit of such nostalgia is then commoditized and presented through the Gatsby Collection. She will use Krosss’ mansions, men, women, and the creation of multiple publics in 18th century British North America to investigate how the mansion is a platform to showcase the privilege of high society
The movie, which the collection is based out of, is in itself an adaptation of the novel, The Great Gatsby, which presents the American Dream on the subject. There is significant overlap between the characters’ presentation of American high society and Brooks Brothers’ luxury linens, such that the film adaptation even negotiates the retailer’s archives. Ironically, the protagonist, Gatsby, is himself who came from low backgrounds that attempts to buy into the world of American old money by creating huge backgrounds and representations of flaunt. By delving further into the novel and the movie, IC will attempt to investigate the mesmerizing link between textual, cinematic and online mediums to create a picture of seductive picture of high society which the clientele of Brooks Brothers pursue. She will use Berman’s The Great Gatsby and Modern Times, to explore the continuity of the American Dream and the novel’s cinematic …show more content…
The male model resides in the brighter right half, marked by a white theme which contrasts sharply with the slightly larger dark bronze hues which house the advertisement’s explanatory text. The background on the right includes a white marbled hall, with an elaborate frieze above a fireplace which is unlit, possibly connoting a sense of coldness which is mitigated by the bright candle torches which hangs on the top right hand corner of the image. On the other hand, the frontal left half of the picture seems to be a dignified drawing room which then gives way to a futuristic golden pattern on the far left which juxtaposes against the conservative wood door frame on the right. The connotative significance then might be a brighter American history which one romanticizes and bears nostalgia for. This pursuit of such nostalgia is then commoditized and presented through the Gatsby Collection. She will use Krosss’ mansions, men, women, and the creation of multiple publics in 18th century British North America to investigate how the mansion is a platform to showcase the privilege of high society