Everyday, we see advertisements on television, the Internet, and we even hear them on the radio. Products are being marketed towards us twenty-four seven. Companies displaying merchandise towards society usually choose a specific subsection to direct their ad to. For example, all the infomercials on the "awesome and efficient" Dyson vacuum cleaner are not aimed towards fifteen year olds like myself scrolling through the channels to find a show to watch. Dyson plays directs commercials like so towards mothers, and cleaning freaks. How do they get people to buy their vacuum? Through the appeals known as Ethos, Logos, and Pathos. Although all three appeals are equally important when attempting to successfully persuade a group of people, one
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Only the strongest of people can keep their eyes on the children of Africa commercial for the whole time, while a majority of people change the channel. Because of too many feelings from the ad, we never even get to see what they 're asking for. Doing so certainly doesn 't help the cause, and the foundation will never get the 10 cents being asked for. Sometimes though, with maybe a little less heartache, you can get your reader to act upon the persuasion. This is stated in Chapter Two of Everything 's an Argument, where the author says, "When writers and speakers find the words and images that evoke certain emotions in people, they might also move their audiences to sympathize with ideas that they connect to those feelings and even to act on them." Make sure you know who your intended audience is, as well. Limit attempts at persuading tree-hungers by using analogies and references to trucks. Unless you are talking about how bad trucks are hurting the environment, the intended audience probably isn 't going to listen to …show more content…
They 're everywhere, whether it be in a toothpaste commercial where a monotonous voice tells us that "Nine out of ten dentists recommend this toothpaste," or in a texting and driving commercial bluntly informs us that a certain number of teens die every year from texting and driving. When a person hears facts like these, usually the facts are then stuck into their brain, and that 's that. But a majority of facts are justified by their sources, tracing back to the appeals to Ethos. Anybody with a brain isn 't going to believe a computer geek about any facts they will state about the outdoors, which is reasonable. Why would someone believe this person about a fact they seemingly know nothing about? Logos appeals really are tied down by Ethos, because without credibility no one will believe your facts. Another part of getting appeals to Logos across is by using evidence to support facts. If that said computer geek states that a certain fungus only grows on a given tree, no one will believe him, unless he presents evidence, such as research he did himself or from a reliable source. Even so, with evidence supporting your facts, it 's not a bad idea to continue to question the fact and evidence. Now this isn 't to say to become close minded and stubborn, but just to keep a sense of comfort out of the picture, because facts can certainly be proven wrong or be
Only the strongest of people can keep their eyes on the children of Africa commercial for the whole time, while a majority of people change the channel. Because of too many feelings from the ad, we never even get to see what they 're asking for. Doing so certainly doesn 't help the cause, and the foundation will never get the 10 cents being asked for. Sometimes though, with maybe a little less heartache, you can get your reader to act upon the persuasion. This is stated in Chapter Two of Everything 's an Argument, where the author says, "When writers and speakers find the words and images that evoke certain emotions in people, they might also move their audiences to sympathize with ideas that they connect to those feelings and even to act on them." Make sure you know who your intended audience is, as well. Limit attempts at persuading tree-hungers by using analogies and references to trucks. Unless you are talking about how bad trucks are hurting the environment, the intended audience probably isn 't going to listen to …show more content…
They 're everywhere, whether it be in a toothpaste commercial where a monotonous voice tells us that "Nine out of ten dentists recommend this toothpaste," or in a texting and driving commercial bluntly informs us that a certain number of teens die every year from texting and driving. When a person hears facts like these, usually the facts are then stuck into their brain, and that 's that. But a majority of facts are justified by their sources, tracing back to the appeals to Ethos. Anybody with a brain isn 't going to believe a computer geek about any facts they will state about the outdoors, which is reasonable. Why would someone believe this person about a fact they seemingly know nothing about? Logos appeals really are tied down by Ethos, because without credibility no one will believe your facts. Another part of getting appeals to Logos across is by using evidence to support facts. If that said computer geek states that a certain fungus only grows on a given tree, no one will believe him, unless he presents evidence, such as research he did himself or from a reliable source. Even so, with evidence supporting your facts, it 's not a bad idea to continue to question the fact and evidence. Now this isn 't to say to become close minded and stubborn, but just to keep a sense of comfort out of the picture, because facts can certainly be proven wrong or be