Elsa Schiaparelli

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The following research is the critical review and analysis of Elsa Schiaparelli and Rudi Gernreich’s work. In terms of design, marketing and Merchandizing

Elsa Schiaparelli: Elsa Schiaparelli was an Italian fashion designer (1890-1973).She is best known for her revolutionary boldness. She is one of the most prominent figures between the Two World Wars. She was best known for her Avant-garde designs and artistic sense of style.
Critical Review of Elsa Schiaparelli’s Work:
Schiaparelli was an Italian designer, who was immensely renowned in her time, who created fashion pieces as a work of art, whose work is now mostly seen in museums, rather than on runways or magazine covers in the modern world.
1. Historical Overview:
Elsa Schiaparelli rose to fame during the 20’s, mostly after the World War. The style of women’s wear changed after the World War
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This is why when she first introduced her sweaters they were made from very fine quality of wool yarn and a three piece ensemble that was exclusively crafted from linen with a cloth lining. She also made a very fine use of accessories like zippers, metal clips and buttons to refine her designs. Schiaparelli different and bold approach to fashion at the time of war and simplicity is what differentiated her from other designers in the 20’s and 30’s, even Chanel her biggest competitor her as “Italian artist who makes clothes’different and bold approach to fashion at the time of war and simplicity is what differentiated her from other designers in the 20’s and 30’s, even Chanel her biggest competitor her as “Italian artist who makes clothes’

3. Historical Happenings: Schiaparelli also experimented with lots of different materials like thick square nickel buttons, black shield shaped clips, copper slides and elastic insets in skirts. Some of her famous designs include:
• Scarf neck sweater (1927)
• Wrap dress (1930)
• Glass cape

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