Throughout decades of fashion experiments, today’s designers are doing everything they can to make women feel skinny. A size 12 in 1958 is equivalent to a size 6 in 2017. Although this sounds like a great thing, the average size for women today is a size 14 and most companies don’t make sizes this big. This is frustrating for curvier women who seem ignored by companies and are often considered plus sized which have minimal selections. In Eliana Dockterman’s article One Size Fits None from the September 2016 issue of Time, Dockterman effectively uses images and a critical tone to argue that companies do not have sizes that fit every body type.
Early in the article, Dockterman establishes her credibility to the readers by informing them that …show more content…
Prior to the interview, Dockerman uses images of women and their measurements to show vanity sizing of size-8 over the past decades. A size-8 in 1967 is equivalent to a size-00 today, and the measurements on average are 23.5 inches in waist and 32.5 inches in hips. Now a size-8 on average is 29.5 inches in waist and 38.5 inches in hips. This is only an average because, according to Dockterman, every store’s sizing is very different. Dockterman shows below the image how multiple stores’ measurements are different when addressing a curvy or straight standard size. The curvy standard at Zara is 27.6 inches in waist, which is the smallest out of the stores recorded, but at Calvin Klein it is 29.5 inches which passes the average straight standard of 29 inches, and also has the largest waist size of the stores. However, in hips, H&M has …show more content…
One of the individuals interviewed states that companies “literally segregate” the plus size section from the rest of the store (83). The use of the word segregate Dockterman includes in her article establishes her frustration with retail stores. Dockerman feels that this portrays a message to customers that if you aren’t a certain size, “you don’t belong” and that companies are equating fashionable with skinny (83). These statements develop her critical tone and make fashion designers seem cruel and careless, but further develop how these industries make her and other individuals feel when their clothes seem like they aren’t made to fit people like
Early in the article, Dockterman establishes her credibility to the readers by informing them that …show more content…
Prior to the interview, Dockerman uses images of women and their measurements to show vanity sizing of size-8 over the past decades. A size-8 in 1967 is equivalent to a size-00 today, and the measurements on average are 23.5 inches in waist and 32.5 inches in hips. Now a size-8 on average is 29.5 inches in waist and 38.5 inches in hips. This is only an average because, according to Dockterman, every store’s sizing is very different. Dockterman shows below the image how multiple stores’ measurements are different when addressing a curvy or straight standard size. The curvy standard at Zara is 27.6 inches in waist, which is the smallest out of the stores recorded, but at Calvin Klein it is 29.5 inches which passes the average straight standard of 29 inches, and also has the largest waist size of the stores. However, in hips, H&M has …show more content…
One of the individuals interviewed states that companies “literally segregate” the plus size section from the rest of the store (83). The use of the word segregate Dockterman includes in her article establishes her frustration with retail stores. Dockerman feels that this portrays a message to customers that if you aren’t a certain size, “you don’t belong” and that companies are equating fashionable with skinny (83). These statements develop her critical tone and make fashion designers seem cruel and careless, but further develop how these industries make her and other individuals feel when their clothes seem like they aren’t made to fit people like