Analysis Of Dove Campaign For Real Beauty Campaign Essay

792 Words Jun 28th, 2015 4 Pages
Analyzing “Real Beauty Campaign”
Overview of The Dove Campaign for Real Beauty

The Dove Campaign for Real Beauty, some say, was a major success; but is it all that it could have been? Upon reading and researching the campaign, it is easy to assume campaign was indeed a success. Despite having successes within the campaign, it could have had been more successful. Had specific details and public relations procedures been executed or thought through the success of The Dove Campaign for Real Beauty could have been monumental.
The Dove Campaign for Real Beauty is explained as a movement to help improve the self-esteem of women by redefining beauty. Dove initially explained that there would be minimal advertisements for both the campaign and a product they were simultaneously launching. They did not fully explain how they would manage to do such a feat until further into the campaign profile. Campaing is taking a very bold direction. By trying to help redefine beauty and launch a new product in the wake of a new understanding of beauty is very bold. Despite being bold, the campaign is realistic. The outcome is achievable and the results are very measurable.
Fueling the campaigned is data collected from research. A third party company conducted a study. By having the study conducted by a company that is not affiliated with Dove, validity was added to the research. The method in which data was gathered was not fully discussed. The findings of the survey were vaguely explained.…

Related Documents