Known as “America’s Diner”, Denny’s is perhaps best known for their round-the-clock breakfast service, wholesome image, and commitment to diversity. Even their official Facebook page illustrates this portrayal with its formal language, warm photography, and frequent charitable events. However, if one was to look at their other forms of social media, namely their Tumblr page, there would be an entirely different reading of their brand status. It is on their Tumblr where Denny’s posts humorous photo manipulations, surreal animated gifs, and strange stories and jokes all in the same vein as the typical teenaged Tumblr user. Adopting the often sardonic and surrealist humour popular on Tumblr, Denny’s is able to communicate and, consequentially,
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As Nettleton, Saville, and Burke suggest in their article ADVERTISING… SURREALISM… IGUANAS, the use of surrealism in advertising is not a new phenomenon at all, in fact, they argue, “surrealism and its core creative constructs, from the incongruous juxtapositions of objects to its dark sense of humour and irony, have proved a rich vein for advertisers since the 30s” (Nettleton, Saville and Burke). It is true that advertisers have often used surrealism as a means of selling a multitude of products to consumers, which is perhaps ironic considering the surrealist movement’s ideology and its ties to the Dadaist movement. A movement first intended as a reaction against societal norms and artistic conventions, Walter Benjamin described the Dadaist movement as …show more content…
If they misspell something in their comment, we’ll come back and misspell it too. We’re not going to try to be grammatically correct and all buttoned up. We adopt the mentality of behavior of the platform we’re on” (Sternberg). When compared to Williams’s Advertising: The Magic System, it is interesting to contrast how Williams asserts that a successful capitalist will often create their own demographic for their product instead of meeting every demographic’s individual needs, with how Denny’s instead infiltrates an existing demographic and advertises to them using their own unique humour and language in order to serve their own needs (Williams 186). This speaks on the limitations of Williams’s perspective, as, naturally, he was unaware of the massive changes made possible to the world of advertising through the advent of the Internet. Nevertheless, Williams’s still made several points that are applicable to advertising on the Internet, particularly his description of the “magic” system of advertisement: “The short description of the pattern we have is magic: a highly organized and professional system of magical inducements and satisfactions, functionally very similar to magical systems in simpler
As Nettleton, Saville, and Burke suggest in their article ADVERTISING… SURREALISM… IGUANAS, the use of surrealism in advertising is not a new phenomenon at all, in fact, they argue, “surrealism and its core creative constructs, from the incongruous juxtapositions of objects to its dark sense of humour and irony, have proved a rich vein for advertisers since the 30s” (Nettleton, Saville and Burke). It is true that advertisers have often used surrealism as a means of selling a multitude of products to consumers, which is perhaps ironic considering the surrealist movement’s ideology and its ties to the Dadaist movement. A movement first intended as a reaction against societal norms and artistic conventions, Walter Benjamin described the Dadaist movement as …show more content…
If they misspell something in their comment, we’ll come back and misspell it too. We’re not going to try to be grammatically correct and all buttoned up. We adopt the mentality of behavior of the platform we’re on” (Sternberg). When compared to Williams’s Advertising: The Magic System, it is interesting to contrast how Williams asserts that a successful capitalist will often create their own demographic for their product instead of meeting every demographic’s individual needs, with how Denny’s instead infiltrates an existing demographic and advertises to them using their own unique humour and language in order to serve their own needs (Williams 186). This speaks on the limitations of Williams’s perspective, as, naturally, he was unaware of the massive changes made possible to the world of advertising through the advent of the Internet. Nevertheless, Williams’s still made several points that are applicable to advertising on the Internet, particularly his description of the “magic” system of advertisement: “The short description of the pattern we have is magic: a highly organized and professional system of magical inducements and satisfactions, functionally very similar to magical systems in simpler