Essay on Analysis of Customer Complaints at Burger King

2808 Words Mar 22nd, 2012 12 Pages
EVALUATION OF COMPLAINTS AGAINST

A BURGER KING FRANCHISE

Prepared by
John Smith
Manager, Inspections Department

August 5, 2008

NOBLES' GROUP, INC. [pic]
Interoffice Memo

DATE: August 5, 2008

TO Whom it may concern

FROM: John Smith, Manager, Inspections Department

SUBJECT: REPORT ON CUSTOMER COMPLAINTS FROM BURGER KING FRANCHISE

The attached report, which as requested contains a discussion and analysis of the data collected during the evaluation of the Burger King franchise located at 1695 Main Street. Also included are conclusions and recommendations which effectively rectify the current increase in complaints noted at this franchise.
…show more content…
2) Quality. The visual appearance of the food was attractive and inviting. The taste of the burger was flavorful and met proper company portioning. The fries were not hot to the touch when the food was delivered; perhaps stricter controls could be implemented to improve their quality. Modifications to the meal were carried out properly during the two dine-in visits, but were not preformed as requested during the drive-through visit.

3) Cleanliness. The interior and exterior of the building are in need of updating and the replacement of the North facing Burger King sign is necessary. The grounds around the store were in poor shape, litter and discarded food being an eyesore and also attracting seagulls and rats. The visible areas of the restaurant were in good order, with condiment stations well stocked and minimal garbage on tables. The washrooms were sanitary and the cleaning schedule was up to date.

Based on the conclusions of the first hand evaluations financing should be found to update the interior and exterior of the building, increase staffing and provide employee training and workshops centered on improving the customer experience.

OBSERVATIONS OF BURGER KING STORE OPERATIONS

COMPLAINTS

This inquiry was employed to address numerous complaints brought against a Burger King franchise located at 1695 Main Street, in Toronto, Ontario. This study has been broken down into the areas of service, quality and cleanliness and seeks to

Related Documents