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Analysis Of Corporate Social Responsibility Of Treasury Wine Estates

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5. Corporate Social Responsibility analysis and recommendations
The topic of Corporate Social Responsibility (CSR) has grown rapidly in the modern days. The public is very concerned to that companies take their social responsibility seriously. Corporate social responsibility (CSR) not only drives businesses and enterprises to succeed; it also increases sales volume and brand awareness (Phayonlerd 2010). In this paper, the chosen company is Treasury Wine Estates, and according to above analysis, this section is focused to analyze the social responsibility of Treasury Wine Estates.
Although there are different perspectives regarding CSR and business, Carroll’s definition of CSR is clear with a good sense. According to the text, Carroll wrote …show more content…
There are several reasons caused this great loss in net profit. But the major contribution is caused by the thousands of gallons of expired wine destruction after U.S. sales forced the company. Some sources explained that the loss can partially be attributed to $208.6 million in impairment charges related to TWE’s struggles in the United States (IBTimes 2014). Although the weak global economy and the company’s struggles are two obvious reasons for its loss, but the problem is also tightly related with TWE’s CSR principles. First of all, the thousands of gallons of wine in the destruction had passed its drink-by date, and the company is forced by the U.S. sales (IBTimes 2014). From the perspective of CSR, the company saved its brand from this loss; but unfortunately TWE breaches its third CSR …show more content…
The main strategy that TWE conducts business is being a legacy winemaker. It is necessary for the company to take its great responsibility to the economical world in the world, which requires it to be supportive to current weak global economic. Currently, TWE moved its market from the United States to Asia after the failure. But sadly, the company experienced operational challenges in Japan and caused 12.5% decline in Asian earning. Hence, before the company is urged to expand its market, it should focus to rebuild its CSR first. Under current global economic situation, consumer desire is weak, expanding market is not the best solution but good valuation report and rebuild in CSR is a better

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