Content Provider Paper: Crunchyroll Crunchyroll is a unique video streaming service, based out of San Francisco, which is primarily for streaming anime. It is “the leading global video service for Japanese anime and Asian media” (Crunchyroll). The company was founded by 3 UC Berkley graduates in 2008: Kun Gao, James Lin, and Brandon Ooi. Originally, CR was intended to be a “YouTube for Asian TV” (Orsni) where viewers would upload shows, without a license for others to watch, but Gao and his partners ended up going to Japan to try and get things done legally. TV Tokyo, the largest anime publisher in the world, accepted an offer from CR and, in Gao’s words, “went from YouTube to Hulu overnight.” The CR crew stripped the site of all unlicensed
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(Jarvey) Peter Chernin is the founder and Chairman of Chernin Entertainment Inc. and the Chernin group. In his time with News Corporation he has aided in the creation of Fox Interactive Media, Hulu, Jamba, and other digital properties (Forbes). Chernin tried to buy the majority stake in Hulu, but failed. So, the main reason Chernin bought the majority stake in CR was to have control of a popular online video streaming service. “Chernin has more interest in branching out into redder oceans in search of more “mainstream” customers. In plain English, this would be akin to buying out Redbox for its network of kiosks.” …show more content…
For every subscriber there is a monthly subscription fee and most of that fee goes directly to the publishers. CR divides up the time each viewer spends watching a show and allots a percentage of that user’s subscription to the publisher of that anime. If looked at in percentages, the percent of time spent viewing is equal to the percentage of the money the publisher makes from your subscription, after CR takes its small cut. CR makes most of its profits off the free users via advertisements. For each video a free user watches there are 4 advertisements, subject to length of video. The first is a roll-in advertisement that you have to watch before you even begin the video and the next three are divided up within the video, varying from 15 seconds to a full minute. Then after the video is finished you are prompted with a list of videos related to the one you just finished and some that are just popular. This keeps viewers on the site and allows them to show more ads. CR has had great success in America because it is the cheapest, legal way for non-Japanese people to watch anime. CR is going to be responsible for a sizable amount of the growth and protection of the anime industry by continuing to deliver publisher’s anime to viewers, viewer’s money to publishers, and advertisements to the
(Jarvey) Peter Chernin is the founder and Chairman of Chernin Entertainment Inc. and the Chernin group. In his time with News Corporation he has aided in the creation of Fox Interactive Media, Hulu, Jamba, and other digital properties (Forbes). Chernin tried to buy the majority stake in Hulu, but failed. So, the main reason Chernin bought the majority stake in CR was to have control of a popular online video streaming service. “Chernin has more interest in branching out into redder oceans in search of more “mainstream” customers. In plain English, this would be akin to buying out Redbox for its network of kiosks.” …show more content…
For every subscriber there is a monthly subscription fee and most of that fee goes directly to the publishers. CR divides up the time each viewer spends watching a show and allots a percentage of that user’s subscription to the publisher of that anime. If looked at in percentages, the percent of time spent viewing is equal to the percentage of the money the publisher makes from your subscription, after CR takes its small cut. CR makes most of its profits off the free users via advertisements. For each video a free user watches there are 4 advertisements, subject to length of video. The first is a roll-in advertisement that you have to watch before you even begin the video and the next three are divided up within the video, varying from 15 seconds to a full minute. Then after the video is finished you are prompted with a list of videos related to the one you just finished and some that are just popular. This keeps viewers on the site and allows them to show more ads. CR has had great success in America because it is the cheapest, legal way for non-Japanese people to watch anime. CR is going to be responsible for a sizable amount of the growth and protection of the anime industry by continuing to deliver publisher’s anime to viewers, viewer’s money to publishers, and advertisements to the