Analysis Of Colquhoun's 2012 Hungry For Change

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In Colquhoun’s 2012 Hungry for Change the main argument is that the food industry is feeding us food-like products that are low in nutritional value but high in calories. In order to gain the proper amount of nutrients we consume a high amount of calories and gain fat. The film begins with exposing the additives the food industry puts in our foods, then they move into the topic of the deception of the food labels, and then speak about how diets are useless and what to do instead of diet. The film’s audience is all of America because they are trying to expose the food industry’s secrets that are affecting the whole nation. The purpose of this film is to inform the people of the food industry tricks and how to become a healthier individual. Logos …show more content…
It also shows the negative effects of sugar on the body. Alejandro Junger explains how the foods labeled “fat free” contain more carbohydrates which still ends up converting into body fat anyway (25:00). A fact from the Journal of the American Medical Association is shown that says, “68% of U.S. adults are overweight or obese,” which is an appeal to logos (25:30). This fact is followed by more logos when Mike Adams scientifically explains how these fat-free foods cause our body to create more fat cells (25:20-26:30). To introduce the next topic the documentary uses pathos in a commercial where a man is trying to explain why high fructose corn syrup is bad, but he freezes up and can’t (27:20). The video is used to relate to relate to normal Americans as they transition into talking about the problems with fructose. Mike Adams and Daniel Vitalis, traditional and wild food expert, then use analogies and comparisons of fructose to cocaine to try and help the audience understand the danger of highly concentrated fructose corn syrup which is an appeal to pathos (28:00-30:00). Logos is then used when we see the statistics of how much sugar we eat in a year and a day (30:10). Dr. Joseph Mercola uses this data to show we are eating more than average amounts of sugar and claims this is leading to chronic diseases. Dr. Christine Northup scientifically explains …show more content…
Harvey Diamond introduces the claim that diets don’t work because they are temporary, and uses logos when he refers to an UCLA study that concludes ninety to ninety-five percent of all Americans will gain more weight back after dieting (38:40-39:30). John Gabriel then scientifically explains how the body puts on extra weight after you lose weight to protect itself from perceived famine (40:30-41:20). He tells his own story of how he tried every diet, but nothing would work to show a connection with the audience which adds to his ethos. David Wolfe and Harvey Diamond then tells us the solution to dieting is to eat more vegetables and fruits, so your body can be cleanse of the toxins (51:00-53:00). While they name cleaning agents such as water, organic vegetables, and gallantness plant foods they show pictures of colorful fruits and vegetables to make them seem more aesthetically pleasing (53:00-59:00). This appeal to pathos makes the audience attracted to the vegetables so they will buy them more often . Joseph Marcelo and Jason Vale even tell people to juice there vegetables if they don’t feel like eating them, and they give three logical reasons why it’s better to juice vegetables. They are easier to consume and digest when juiced, it saves time, and you are likely to eat a higher amount of them. The section is wrapped up with pathos by showing the success stories of Joe

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