“We’re here to connect, love, time, death -- these three things connect every single human being on earth” the first 6 seconds into the trailer of Collateral Beauty voiced by Will Smith. An extremely powerful trailer that includes well known and award nominated actors. Firstly, I saw a poster of this movie in the metro, the first thing I noticed was Will Smith -- as he was the center of attention in the poster which, therefore, was enough for grabbing my attention and interest. According to the article, The Cobra: Inside A Movie Maker’s Playbook by T. Friend posters, billboards, and newspaper advertising is known to be the 15 seconds to grab the consumer's’ attention, in this case, was using the well-known actors in the film. Thus led to the
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Note that if he had to see the trailer he would not make an effort to watch it. Therefore I would argue that the target market of Collateral Beauty was limited to young adults and older. 15 -year- old boys are not interested in watching a grieving man writing letters to universal abstracts. Lionsgate vice chairman states that, “The wider the potential audience, the more difficult it is to find the comfort zone of how we’re going to market it.” There are a number of ways that marketers segment their target markets but in film production, it converges to the main demographics of age and gender, women under 25, older women, men under 25 and older men focusing on genre likes and dislikes. Collateral beauty satisfied 3 out of the 4 demographic quadrants, the only quadrant that did not receive as much interest is men under …show more content…
Although my 15-year-old brother did not enjoy Collateral Beauty, however, he is very loyal to The fast and the furious sequel which has a different target market. The Fast and The furious makes marketing segmentation a little different as it is a sequel, and the marketers already have an idea what to sell to satisfy their audience and what they likes are, and furthermore it has its consumer’s
Note that if he had to see the trailer he would not make an effort to watch it. Therefore I would argue that the target market of Collateral Beauty was limited to young adults and older. 15 -year- old boys are not interested in watching a grieving man writing letters to universal abstracts. Lionsgate vice chairman states that, “The wider the potential audience, the more difficult it is to find the comfort zone of how we’re going to market it.” There are a number of ways that marketers segment their target markets but in film production, it converges to the main demographics of age and gender, women under 25, older women, men under 25 and older men focusing on genre likes and dislikes. Collateral beauty satisfied 3 out of the 4 demographic quadrants, the only quadrant that did not receive as much interest is men under …show more content…
Although my 15-year-old brother did not enjoy Collateral Beauty, however, he is very loyal to The fast and the furious sequel which has a different target market. The Fast and The furious makes marketing segmentation a little different as it is a sequel, and the marketers already have an idea what to sell to satisfy their audience and what they likes are, and furthermore it has its consumer’s