Steve Ells is the CO-CEO, founder, and Chairman of Chipotle Mexican Grill. Ells was born September 12, 1965 in Indiana, and Graduated from the University of Colorado at Boulder with a Bachelor degree in Art history. Chipotle Mexican Grill was founded July 13, 1993. The vision and mission of Chipotle is "to change the way people think about and eat fast food...finding and sourcing the very best ingredients raised with respect for the animals, the environment and the farmers. " Overall, Chipotle success comes from the use of classic cooking, distinctive food design, and fresh ingredients.…
Both Chipotle and Chick-fil-A have similar philosophies about fresh and organic food supplies. The two fast-food restaurants are used to analyze internal processes, concepts and tools. A flowchart is depicted to show a visual representation of the original supply chain that may have led to Chipotles food contamination crisis. An additional flowchart is included to suggest an improved way to supply the Chipotle restaurant chains to prevent such an incidence. Chick-fil-A is analyzed and a flow chart is presented to evaluate how the manufacturing process can be improved to remain competitive.…
I agree with the Food and Drug Administration to subpoena Chipotle Mexican Grill Inc. for having multiple norovirus incidents. These incidents include an E. coli outbreak in several states, a norovirus breakout at a restaurant in Brighton, Massachusetts, and other stray cases throughout the country. This should not be taken lightly and some justice should happen. There is a bunch of relevancy of this article to VA/US Government.…
Chipotle Argumentative essay Chipotle was the restaurant of choice due to customization of food, discounts, fast service, trendy art, ease of ordering by phone application, and responsibly raised meat. Compared to the competing eating establishment known as Moe’s Southwest Grill, which offers a similar style of food. Our appeal to Chipotle from the view of logos point is the ease of ordering process. If a customer doesn’t have time to wait in line and needs a meal to be ready upon arrival, they can simply use the phone application to order.…
This was a huge setback for Chipotle and its loyal customers. Many did not want to purchase its products in fear that they would become infected with the virus. These turn of events caused a 15% decrease in Chipotle’s fourth quarter and the company's stock price was down 42%. Despite these challenges Chipotle had gained so much consumer loyalty that it was able to play catch up in an attempt to save the brands equity. In an interview with Campaign, Darren Tristano, president of Technomic, food industry consultancy, cited that "Our research indicates that in six months, most consumers forget about these food-poisoning issues that come up," he said.…
Steve Ells founder of Chipotle. Ells a native of Denver, Colorado had a dream of owning a fine, dine restaurant. Like any others who dream of doing so money is always an issue. Steve Ells graduated from school with not an idea of what he wanted to do but he knew he did like cooking. With that in mind, he ventures out from his hometown to attend culinary school in San Francesco.…
Chipotle is my personal favorite out of every restaurant in Beavercreek. So there is a big argument on how Chipotle and Hothead are either the same or one is better than the other. I am here to debate or confirm that Chipotle is way better. The burrito with rice, steak chicken sour cream and cheese is the best thing you can get at Chipotle. If you get that same exact order at Hothead it would be worse because its popularity level isn’t as high as chipotle.…
This customer speaks for many these days. Consumers are no longer happy just eating. They desire the facts behind the food. At Chipotle, consumers are granted this wish in the form of dinnertime reading material.…
In addition, Chipotle is dedicated to serving quality food by using unprocessed, real ingredients in everything they make. As their website states, “Day by day we are committed to sourcing the very best ingredients we can find and preparing them by hand.” (“Food with Integrity”) The effort that Chipotle puts into creating a variety of healthy food to please its customers is very…
Throughout this course we have been discussing the Chipotle crisis, and unfortunately its not quite over yet. This past Tuesday, five students of Miami University in Oxford Ohio came into the schools medical center complaining about stomach pains, nausea, vomiting, and diarrhea. These five students, along with more unidentified cases tested positive for the Norovirus, which is a common cause of food-borne diseases. Norovirus being the same virus thats been a reported an outbreak at Chipotle Mexican Grill Inc across the United States in the past several months. According to this article, this very affects about 21 million people in the U.S each year, causing between 570-800 related deaths.…
Chipotle was started by Steve Ells to help him make some cash to open up a fancy high-end restaurant. Steve quickly realized, however, that Chipotle could be something great. Steve wanted to change the way people viewed fast food. He wanted to show that it was possible to have fast food that was high quality.…
This makes it seem as if, Chipotle instead of advertising itself, was advertising and promoting or sponsoring organic farming. We believe that it holds these values close to itself, because instead of slapping it’s own name everywhere it gives the message of organic farming more importance. The commercial makes it clear that Chipotle is against processed foods, oppression and harsh confinement of animals and stereotypical big…
In Julie Jargon and Jesse Newman’s article, “Fresh Ingredients Came Back to Haunt Chipotle”, the authors discuss how Chipotle is phasing their way out of a major decline in their company. Chipotle is a chain currently suffering due to heath safety issues, and because of this, their sales have dramatically fallen. Chipotle was once a leading company as the article notes: “Steve Ellis built Chipotle Mexican Grill Inc. into a restaurant-industry leader by playing offense, brashly touting fresher and more virtuous food than competitors. His company boasted of ‘food with integrity’ and ridiculed rivals for using artificial ingredients” (Jargon, Jessie B6). Chipotle once proudly stressed utilizing fresh ingredients than artificial ones.…
Overview In order to develop a successful strategy for a business, it needs to analyze both the external factors of the industry and the internal factors of the business. There are many tools that can be used to analyze the external environment. This paper will analyze the fast food industry, where Chipotle Mexican Grill, Inc operates, by using PESTEL analysis and Five Forces model. The PESTEL Framework It is an analytical tool that describes a framework of external factors that is used for strategic planning and managing.…
According to the textbook, corporate social responsibility is “the way a corporation achieves a balance among its economic, social, and environmental responsibilities in its operations so as to address shareholder and other stakeholder expectations.” (Sexty, 2017) Tim Horton’s has named their corporate social responsibility framework Our Making a True Difference™ which represents their dedication to “making a true difference for individuals, our communities and the planet.” (Tim Hortons 2015) Their social responsibility activities are carried out via their relationship with the Tim Horton Children’s Foundation who sponsors programs such as Smile Cookie and Timbits Minor Sports.…