Capsim Executive Summary

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Introduction
This biennial report centers on: Chester’s program and focus; its performance in the market from January 2016 to December 2023; the opportunities and threats it faces in the future; and the financial ratios applicable to those planning to invest in the future. This report will show undeniable proof that Chester is in a great position to move into now empty markets and make a great deal of money for those involved in it.
Strategy
Initially, we chose to focus our efforts on a niche differentiator strategy while building up our product quality with the intention of then improving market accessibility. We found though, that it was apparent after a few rounds this process became very expensive and reconsidered our options. We then focused
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In this way, the company would be able to earn consistent profits and save costs. Automation for the product that remained consistently profitable throughout our entire run. The other products we initially meant to be improved in performance and size, but the decisions made in moving these products on the perception map came either too late or not spaced out enough. Because of this, while we were scrambling, our competitors were able to take advantage and sell more. This combined with our intention to keep marketing low initially caused great difficulty for us. By the time we had the products available to sell, we were unable to catch up to the competition and so decided to suspend the failing product lines temporarily. We intended to focus heavily on the profitable low end sector where our contribution margin is 65% until we had built up enough money to make another foray into other segments. During this period, we used all of our production capacity strictly on the low end …show more content…
We have what amounts to the highest quality R&D department in the world and after their hard work in recent years improving our low end product offering, they are prepared to create exactly what the consumers are looking for now. After this meeting, we are going to take $5.458 billion dollars of our revenue in the next two years to create a product offering in both markets that are currently empty. Based on knowledge from our competitors, not a single one of them has a product in development and with ours being released by Q4 2026, we will be unchallenged in the group. For those shareholders with Chester, this is exactly the place you want to see the company going and you can expect to see similar contribution margins to our current offering of well above 50%. If you look to figure 4 in the appendix, you’ll see not only our current and future offerings, but also the current offerings of our competitors. As you have noticed, there is immense opportunity in this space. The vision to create a better company is there and Chester is the group to deliver on that

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