Essay on Analysis Of ' Buy Yourself Less Stuff '

839 Words Oct 10th, 2014 4 Pages
An Analysis of: “Buy Yourself Less Stuff”
“If you could live in a 4,000-square-foot home and have one week of vacation a year, or live in a 2,000-square-foot home and have three weeks’ vacation, which would you choose?” In “Buy Yourself Less Stuff,’ an excerpt from “Money Can Buy Happiness: How to Spend to Get the Life you Want,” MP Dunleavy, the author, challenges the reader to rethink their consuming habits. Dunleavy accomplishes this through the effective use of rhetoric.
Dunleavy starts the essay by establishing her ethos, she borrows ethos from Richard Easterlin, an economist at the University of Southern California, by citing his study of whether or not achieving your desires will result in happiness. She further establishes it by citing multiple other studies and interspersing her own logic, helping the reader to draw conclusions from the data. When citing Easterlin’s study, she devoted two paragraphs to his findings, with an added explanation of her own volition following each.
Dunleavy relates to the reader through effective word choice. The reader feels, as though they are on a level playing field with Dunleavy, she is never condescending in manner. She easily could have pointed out how wrong consumers are after citing a study; instead, she acknowledges the facts and statistics as though she is guilty as well. She effectively relates to the reader by using first person pronouns, placing herself in the same boat as the reader, “The ceaseless quest for…

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