Advertisement Analysis: Butch Pet Food Company

Butch pet food company was established in 1964 and has existed since then in New Zealand. An ad by the company read as such “I’m as guilty as the next girl for licking the odd bone but believe me there’s no substitute for being stuffed full of meat.“ The ad features those word in a pink meat roll with a half white half pink background and to the right a dog looking towards the reader. The pink and white coloring adds a touch of feminist to the ad with typically female related colors, which are typically light rather than the male colors which are dark, while the text focus more on a male dominated audience. The colors pink and white are very light and play on the softer emotions of caring and love combined with the picture tugs on the human …show more content…
While playing on the stereotypes of society and beliefs of some men they are able to sell their product. Through the analyzation of the ad all but the fine print appears to support their claim while the small text that most readers are meant to skim over strips it of a majority of its credibility. The dog in the advertisement draws the viewers’ attention away from false claims and more towards the idea of caring for their pet by giving them actual meat products. While this approach is effective in general since the company exists today it is ineffective as well simply because it ignored most of the population but that has not affected their business since it has been around for nearly forty-two years and even though they diminish their own credibility the audience doesn’t take notice of the …show more content…
The credibility for the ad is established by both the fact that BUTCH pet foods company has been around since 1964 and is still in business as well as by the lineage of similar ads that have been marketed by this company. These ads tend to ignore most of the population by focusing primarily on egotistical males and people who believe in the stereotypes it indicates. What makes this ad so bad isn’t really the content but the fact that society has accepted this ad as a normal part of advertising campaigns which shows that the morals of society from 1964 to present have actually degraded or become more open than they use to be. While this advertisement may not be encouraged it is not discouraged therefore the morals of society have adapted to accept the crude messages that are implied by the text such as women are sexual objects that live to service men. This ad should be ineffective given it ignores a majority of the consumer population but the success of the business says otherwise giving rise to the conclusion that it is indeed