Analysis Of Bill Phillips, Jr. Kotter 's Article, And Chief Administrative Officer Of Hancock Products

1551 Words 7 Pages
Bill Phillips, CFO and chief administrative officer of Hancock Products, a diversified consumer-durables manufacturer. He was heading into a meeting of the corporate executive council (CEC) that would bring nothing but good news regarding the statistics that would demonstrate the positive results of the performance management system he had put in place 18 months ago. Phillips led the change but he did not manage it very well, below are eight steps to transform Hancock organization or the set of actions that need to be taken by Bill Phillips to resolve the problems at Hancock.
The first step to resolve the problems at Hancock is by establishing a sense of urgency. For instance, Bill need to establish a strategy to have a competitive advantage over their offshore competitors. It can be accomplished by focusing on customer satisfaction, feedback, and sales turnover. This is the most important step in this eight steps transformation process as it mentioned in John P. Kotter’s article: “50% of companies I have watched fail in this first phase. What are the reasons for that failure? Sometimes executives underestimate how hard it can be to drive people out of their comfort zones.” (Kotter, 1995, p. 60). The second step to resolve the problems at Hancock is by forming a powerful guiding coalition. For example, the CEO and the CFO needs to collaborate together and pull together a team from all divisions and encourage them to work as one team coalition to lead the change effort. For…

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