Analysis of Anti-Smoking Advertisements Essay examples

1381 Words Dec 13th, 2013 6 Pages
Analysis of Anti­Smoking Advertisements

Smoking is becoming more and more of a problem throughout the world. Smoking cigarettes used to symbolize wealth and status in society. Today, smoking seems to be more of a trend to look “cool”. It is very much advertised against on television today. Since tobacco companies don’t advertise on television the anti­smoking companies already have a huge step ahead. More people than past decades have access to television and see these advertisements more than the ones tobacco companies post at businesses that sell tobacco products. Most people just walk right on by those kinds of ads with no idea that they are even there.
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Orange is used to heal lungs and increase energy levels (Color Psychology). How perfect for an anti­smoking ad, such as the one shown in Figure 1. Smoking damages your lungs and can be the cause of other diseases, so the

color orange is quite ideal.
The arrangement of the words in the ad featured in Figure 1 was ideal. How many people go to the bathroom and don’t wipe? Nobody, exactly! Everyone would see that if that were to truly be advertised on toilet paper. Silly but true. Also the white color of the toilet paper and the black words on it make them stand out more. It sort of just draws your attention right to it.
Another technique that organizations, like Truth, use is called a simple solution. As shown in
Figure 2 smoking kills, therefore, if you don’t want to die, don’t smoke. To them it’s a simple solution. Fig. 2 The effect of the woman smoking is shown through the smoke noose around her neck.
(“Creative and Clever”)
The color technique is again used in Figure 2. The picture is very dark, it’s

completely grayscaled. The color gray means detached, impartial, neutral, or indecisive (Color
Psychology). The picture however is on the dark side. The more it gets darker the more mysterious and dramatic it is. This is displayed by how the smoke forms a noose around

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